Recent Posts

50 Niche websites that get over 1 million visits per month


The simple one-page website charactercountonline.com could be coded by anyone with a rudimentary understanding of javascript, and last month (October 2022) it was visited 766,317 times according to Similarweb. The site requires nearly zero maintenance and generates essentially passive ad revenue.

That is why niche websites can be such amazing businesses. In this article, I list 50 niche websites that are getting more than a million visits each month. Use them as inspiration for starting your own cash-flowing niche website business.

WebsiteDescriptionTop Visitor CountriesMonthly Visits (Oct 2022)Top Non-Branded
Organic Search Terms
1allsides.comMedia bias ratings and articles on top stories that focus on where news outlets from different sides agree and disagreeUS (88%)
Canada (2%)
Australia (1%)
1.05 Million“media bias chart”

“media bias”

“news bias chart”
2dogtime.comDog blogUS (53%)
UK (9%)
Australia (8%)
1.74 Million“dog breeds”
3petkeen.comInformational pet blogUS (61%)
UK (6%)
Canada (4%)
3.45 Million“black horse name ideas”

“i moved and my cat is hiding”

“psi golden retriever”
4knowyourmeme.comMeme origins and trendsUS (30%)
UK (4%)
Canada (4%)
Australia (4%)
Philippines (3%)
18.81 Million“the one piece is real”

“luka tim”

“wise mystical tree”
5corporatefinanceinstitute.comFinance blog monetized with certifications and online courses on finance and MS office toolsUS (24%)
India (11%)
UK (5%)
8.44 Million“pestel analysis”

“ansoff matrix”

“swot analysis”
6accountingtools.comArticles, books, courses, and a podcast on accounting and financeUS (30%)
Philippines (10%)
India (10%)
Canada (5%)
1.40 Million“wage vs salary”

“ifrs general principles”

“performance materiality”

“net operating assets”

“accounting concepts”
7sodapdf.comPDF editing, signing, OCR, creation, and image to pdf conversion tools (monetized with paid plans)India (16%)
US (10%)
Indonesia (7%)
4.65 Million“pdf merge”
8pdf2go.comFree online pdf edit, merge, split, page sort & delete, page rotate, compression, lock/unlock, and conversion tools.

Monetization through paid plans to remove limits on maximum processing time, remove ads, use OCR capability, etc. Also ads.
Russia (14%)
India (13%)
US (8%)
8.06 Million“epub to pdf”
9compressjpeg.comFree tool to compress jpeg, jpg, png, gif, and pdf filesIndia (26%)
US (5%)
Turkey (5%)
2.79 Million“compress jpeg”
10worldofbuzz.comAsian-focused cultural & non-business news (from Pokemon to life hacks to how an Asian mom preferred her son over her daughter).

Heavily monetized with ads.
Malaysia (65%)
Singapore (8%)
US (6%)
2.84 Million“umance chong”
11arbitersports.comAll-in-one event management tool for high school and college athletic eventsUS (97%)
Canada (3%)
2.66 Million*93% of organic searches are branded (e.g. “thearbiter” or “arbiter sports”)
12diynot.comDIY guides and information.

Monetized with ads as well as affiliate links for tools and parts. The affiliate links are organized into an online store front UI.
UK (85%)
US (3%)
Ireland (3%)
1.47 Million“rebuilding concrete sill”

“ideal 111707”

“how to wire a 2 gang light switch”
13howtopronounce.comPronunciation dictionary, but the site also has celebrity quizzes, travel articles, food and drink articles, and entertainment articles (e.g. “finest comedians in the world” or “best anime of all time”).

You can create an account for free which allows you to contribute words, pronunciations, and make quizzes.
U.S. (47%)
UK (6%)
Canada (4%)
6.06 Million“how to pronounce”
14nameslook.comBaby name dictionary (find name meaning, origin, pronunciation, numerology, astrology, etc)U.S. (41%)
UK (6%)
Canada (5%)
1.67 Million“pett name”
15chess24.comPlay chess online, view a calendar of chess events, and read chess-related news. A direct competitor to the much larger chess.com.

Heavily monetized with ads.
U.S. (12%)
Germany (11%)
India (10%)
7.26 Million“julius baer generation cup”
16wine-searcher.comRead about wine news, regions, vintages, styles, food pairings, etc. And search for & discover wines, beers, and spirits across thousands of online stores.U.S. (44%)
UK (10%)
France (3%)
5.94 Million“2008 krug clos du mesnil”
17winefolly.comArticles, guides, courses, a club, and merch related to wineU.S. (50%)
Canada (8%)
UK (6%)
1.22 Million“types of wine”
18wineverygame.comThe site has lots of articles about words, but the biggest traffic draw seems to be the VERY simple scrabble tool that helps you find a word with certain letter patterns, prefixes, suffixes, etc

The site seems to be monetized mostly with a few large banner and side bar ads.

This site is probably as close to passive income as any business could possibly be.
U.S. (77%)
UK (9%)
India (7%)
2.01 Million“scrabble helper”
19boxofficemojo.comMovie release dates, news, box office performance, and ranked lists of performance (of movies and movie franchises)U.S. (35%)
UK (6%)
Canada (5%)
5.64 Million“box office”
20planetware.comTravel info, articles, and pictures.

They seem to be only monetized with ads. It’s rather surprising to me that I don’t see any affiliate links for travel credit cards or integrations with flight booking websites.
U.S. (48%)
UK (8%)
Canada (7%)
6.69 Million“eiffel tower”

“best places to visit in switzerland”

“natural wonders of the world”

“day trips from rome”
21cyberspaceandtime.comThis is a really weird website with a retro-looking UI and terrible on-site navigation.

Google shows 3.2 million results for “site:cyberspaceandtime.com”.

The home page is just an annotated playlist of 50 recent Youtube video uploads by Michael Leonard. Beyond the home page, the site appears to just be a terrible Youtube video viewer. Yet apparently some people like it since it gets over a million visits per month.
U.S. (40%)
Brazil (6%)
Canada (5%)
1.37 Million“toopy and binoo baby toopy”
22racingpost.comHorse and dog racing results, calendar, news, and articles.

Monetization appears to be through affiliate links to betting websites.
UK (81%)
Ireland (5%)
Brazil (3%)
9.19 Million“racing post results”

“racing post greyhound”
23familyeducation.comBaby, pregnancy, and marriage articlesUS (56%)
UK (6%)
Canada (5%)
2.59 Million“japanese last names”
24howtostartanllc.comThis company has articles on LLC formation, registered agents, articles of organization, EIN’s, and other related small business formation topics.

The site also has a free business name generator (a classic top-of-marketing-funnel for many businesses that serve small business customers), logo generator, QR code generator, business idea generator, operating agreement creation tool, business plan generator, naics code lookup tool, and an entrepreneurship quiz.

The site appears to monetize through an affiliate relationship with one or more LLC formation and registered agent companies.
US (73%)
India (3%)
UK (2%)
1.04 Million“business name generator”

“ein lookup”

“how to start an llc”

“brand name generator”

“look up ein”
25circuitdigest.comThis site has articles, news, tools, and guides for electronics hobbyists and enthusiasts.

Monetization is through ads as well as a relationship with the Digi-Key store for electronic component sales.

The circuitdigest site, however, appears to be neglected. The main hamburger navigation button was quite glitchy on a desktop Google Chrome browser.
India (15%)
US (15%)
Philippines (4%)
1.26 Million“servo motor”

“circuit calculator”

“hex calculator”

“hex addition”
26synonym.comThesaurus that also has a few word games.

The website has a sister site ourpastimes.com which hosts additional (non-word) games, but that site only gets about a half million visits per month.

Synonym.com is monetized with a few ads, but the experience is not overwhelmed by ads, and not all of the ad slots appear to even be in use.
US (50%)
Philippines (6%)
UK (4%)
2.10 Million“synonyms”

“supinate antonyms”
27codecanyon.netA marketplace of thousands of code snippets, scripts, and plugins for website builders.India (13%)
US (7%)
Brazil (5%)
6.31 Million“classified script”

“wowonder”
28pythontutor.comInteractive online python interpreter and step by step visual execution to teach how the code works.

Additionally, the site provides similar tools for Javascript, C, C++, and Java
US (16%)
Russia (10%)
India (6%)
1.17 Million“python tutor”

“python visualizer”

“c tutor”
29sleepcalculator.comAn ultra simple one-page website that just asks what time you want to wake up or go to bed and then tells you options for the other. A single banner ad monetizes the site.

Google has exactly 1 search result for the site. There are no content marketing blog articles or anything.

This is an amazing piece of passive income for whoever owns it.
US (31%)
Vietnam (8%)
UK (5%)
2.08 Million“sleep calculator”

“when should i wake up”
30watermarkremover.ioRemove watermarks from images for free online (up to 50 images per month).

Paid plans allow more images, storage, and even third party integrations.

The site has some blog articles and guides about watermarks for SEO purposes.
India (16%)
US (10%)
Brazil (5%)
1.53 Million“watermark remover”

“remove watermark”
31surf-forecast.comWidgets, calendars, and maps for surf conditions in various regions.US (19%)
Spain (13%)
France (11%)
4.15 Million“surf forecast”
32bikeradar.comBicycling articles, product reviews, and news.US (32%)
UK (19%)
Canada (5%)
4.56 Million“timemachine 02 bike”

“uci gravel”

“gravel bike”
33wheel-size.comA simple database frontend widget to search by vehicle type, tire size, or rim size and find matching wheels.

The site also has articles about tires and wheels.
US (30%)
Canada (20%)
Australia (7%)
2.20 Million“wheel size”

“wheel size calculator”
34wheelsjoint.comBlog with articles on car tips and problem troubleshooting.US (59%)
UK (10%)
Canada (7%)
1.94 Million“ford fiesta ac slow cooling”

“2018 subaru forester what to do if the abs light comes on”

“mitsubishi pajero”

“05 buick rainier power windows not working”
35wheelofnames.comSimple website app to add names to a wheel that you can then “randomly” spin to get a winner.

Simple ad monetization.
US (39%)
Philippines (10%)
Vietnam (6%)
9.75 Million“spin the wheel”

“random wheel”
36knowyourmobile.comMobile phone (tech, plans, buyer’s guides, etc) blogUS (22%)
UK (9%)
Poland (7%)
1.13 Million“iphone size comparison”

“iphone sizes”
37dappradar.comSearch ranked lists of dapps (blockchain decentralized applications).US (15%)
Russia (5%)
Vietnam (5%)
1.29 Million“opensea volume”

“stablefund”
38horseracingnation.comHorse racing blog / media site.US (87%)
Canada (5%)
Saudi Arabia (2%)
1.27 Million“cotillion stakes 2022”

“delta downs races today”
39laptopmag.comTech news, reviews, and deals blog.US (37%)
UK (8%)
India (7%)
4.09 Million“best laptops”

“best laptops 2022”

“pixel 7”

“ipad pro 2022”
40startuptalky.comUnremarkable blog targeting entrepreneurs.India (56%)
US (10%)
UK (3%)
1.17 Million“apple marketing strategy”

“history of spotify”

“15 companies that don’t require a degree”
41historyofyesterday.comAn unremarkable blog with history articles (e.g. “The true origin of Arab people and culture”) as well as click-bait “science” articles (e.g. “The filthiest part of the human body according to scientists – Not the hole you are expecting”).US (53%)
UK (6%)
Brazil (3%)
8.55 Million“hisashi ouchi”

“americans buying potassium iodide”

“elon musk”

“how many kids did adam and eve have”
42automateexcel.comThis site offers a wide variety of tools, articles, examples, and courses/bootcamps for excel and VBA power users.US (23%)
India (7%)
Germany (5%)
1.96 Million“sort randomly in excel”

“google spread sheet shortcut keyboard remove filter”

“excel template with search box”

“compound interest formula excel”
43exceldemy.comAn excel and VBA blog monetized through consulting and training services (including through udemy), books, and ads.US (31%)
India (6%)
UK (6%)
2.31 Million“excel vba reference another sheet”

“excel vba table reference”

“vba save excel file name cell”

“how to send emails with microsoft from excel list”
44ablebits.comA blog with tips, tricks, and tutorials on excel, outlook, and other microsoft tools.

The site sells a suite of specific tools and add-ons for excel and outlook powerusers.
US (27%)
India (9%)
UK (6%)
3.53 Million“vlookup google sheets”

“highlight duplicates in google sheets”

“how to keep google spreadsheet filter always full sheet”
45freebooksy.comFind interesting free e books for Kindle, Nook, Apple Books, etc.

The site seems to monetize through promoting some paid e books as well. I could imagine another potential way to monetize might be similar to Reese Witherspoon’s book club (i.e. compensation for promoting books) since the site might make books only freely available on certain days, but I have no idea if the site’s owner has implemented such a scheme.
US (73%)
Canada (5%)
Ecuador (4%)
1.31 Million“free kindle romance books”

“deadly match by ivy fox epub download”
46manybooks.netBrowse and discover books by genre. Free downloads available for many books as pdf or epub.

Monetization through ads as well as author services. Authors can pay to promote their free or discounted books or get a featured review in the blog.
US (19%)
India (8%)
China (6%)
1.18 Million“free books online”

“free books”
47free-ebooks.netEbook rankings and articles with many free downloads.US (18%)
India (10%)
France (4%)
1.00 Million“free ebooks”

“free e books”

“ebooks free”
48thebump.comBlog on pregnancy, baby, and parenting information and tipsUS (62%)
UK (6%)
Canada (6%)
7.72 Million“indian names”

“baby name generator”

“baby shower games”

“boy names”
49thecinemaholic.comTV and movie blogUS (46%)
UK (6%)
Canada (5%)
6.52 Million“bobbi t”

“screenwriter starlet”

“screenwriter starlet joke”

“errol lindsey”

“steven hicks”
50thedelite.comThis website is a random hodgepodge of articles with no unifying theme.

Every article is clearly designed to either rank on Google (e.g. “every us commander-in-chief ranked” or “most valuable collector’s items in the world”) or to do well on social media (e.g. “haunting images declassified by the CIA” and “jealousy captured at the right moment”)
US (94%)
Canada (2%)
UK (1%)
3.26 Million“best boxers of all time”

“best songs of all time”

“greatest boxers of all time”

“top 10 songs of all time”
Website traffic estimates provided by Similarweb

3 Character limits every blogger needs to know


Google search result pages are the lifeblood of bloggers. In order to rank well, have your articles displayed attractively on the search result pages, and even earn the coveted “featured snippet” positions, it’s important to follow some best practices about the maximum length you should make your titles, headers, and paragraph snippet targets.

1. Article Titles (60 characters)

On Google’s desktop search pages, the display limit is frequently 600 pixels which equals about 50-60 characters. However, the majority of searches (over 60%) now come from mobile, and that percentage is growing. On mobile, Google recently increased the limit of displayable titles up to 78 characters.

In order to maximize the chance that Google displays your full article title on both desktop and mobile search result pages, titles should be no more than 60 characters.

If you want to be especially conservative, keep your titles to a maximum of 50 characters (for comparison, the title of this article is 46 characters).

On the other hand, if you only care about mobile searches, I would still not use titles longer than 70 characters whenever possible. The reason is that even though Google can accommodate 78 character titles on mobile without truncation, Google is a very data-driven company and longer titles may force them to show fewer search results which potentially decreases the probability of a searcher finding what they are looking for. However, if you are creating a very specific and informational title that almost guarantees that anyone who clicks on it will find what they are looking for, then Google may reward you.

2. Featured snippets (320 characters)

A featured snippet is a short section of text taken from a web page and shown directly at the top of a Google search results page, as shown in the screenshot below.

There are four types of featured snippets: (1) paragraph snippets (as shown above), (2) list snippets, (3) table snippets, and (4) video snippets. Paragraph snippets are the most common.

In the example from the screenshot above, the featured snippet is 313 characters if you don’t include the published date or 324 characters if you do. However, most people who have systematically studied snippets report that paragraph-style snippets are almost never over 320 characters (including the publication date). Unfortunately, Google doesn’t tell us what the max length of a snippet is so estimates are the best we can do. Income School, for example, reports an average paragraph-style snippet length of 267 characters with results rarely over 300. That’s extremely consistent with the next random query I ran to get a featured snippet (266 characters, shown below):

So what is the maximum featured snippet length?

In general, Google’s featured snippets are no longer than 320 characters, with most paragraph-style featured snippets being 150-300 characters. Average snippet length is approximately 267 characters.

See what I did there? I made a 200-character bolded paragraph that is perfectly set up for Google to use as a featured snippet to answer the question of maximum featured snippet length. The current featured snippet that Google has to answer the question provides the right answer (320 characters) but for the wrong reason (it incorrectly conflates “snippet” with “meta description”) so we’ll see if my snippet can beat it or not.

Additional Tips for Writing Successful Paragraph Snippets:

  • Make the answer paragraph stand alone by not starting it with ambiguous pronouns like “it” or “they”. Instead, restate the subject of the sentence even if it seems a little redundant in the context of the article.
  • Don’t start the paragraph with “yes” or “no” since most questions can be asked from either side and your snippet should ideally rank for both. (Example: “Do deviled eggs smell bad?” and “Do deviled eggs smell good?” can both be answered by the same snippet if the snippet does not start with “yes” or “no”.)
  • Bold the paragraph that you want Google to choose as a featured snippet.

3. List headings (53 characters)

We just talked about paragraph-style featured snippets, but Google also uses list-style featured snippets, as shown in the screenshot below.

Most often, these lists are not pulled from actual ordered or unordered html lists inside a source article but rather the sequence of H2 headers inside an article. For example, in the today.com article that the list snippet above was pulled from, we can see the headers that were used to generate the snippet:

In that example, the longest header displayed as a list item (“Dine at your date’s favorite restaurant.”) is 40 characters. However, is there a maximum character length for article headers to be included in a list-style featured snippet?

To be used in a featured list snippet on Google, each of an article’s headers should typically be no longer than 53 characters. Longer headers of 80 characters or more can be used in list snippets, but those snippets are more likely to be shown in 2nd place and less likely to appear in both desktop and mobile searches.

If you do choose to include longer headers, try to make them the last headers in the article rather than the first. That will allow Google to potentially still fit an image next to the first list items in the snippet and then wrap the text of the last one or two list items without truncating them. An example of this is shown in the screenshot below of a mobile search result page.

List-style featured Google snippet example screenshot

5 Biggest Companies Headquartered in Kansas by Revenue (2022)


These are the 5 largest companies headquartered in the state of Kansas, as ranked by total revenue during the year from September 30, 2021 through September 30, 2022.

#1 Koch Industries ($125 Billion)

Koch Industries is a privately owned multinational petrochemical conglomerate headquartered in Wichita. However, the conglomerate also has subsidiaries involved in fertilizer production, paper manufacturing, electronic component manufacturing, cloud computing, and cybersecurity. Total revenue over the last 4 quarters was $125 billion.

Official Company NameKoch Industries, Inc.
Headquarters Address4111 East 37th St N
Wichita, KS 67220
Corporate Phone Number316-828-5500
Websitekochind.com

#2 Dairy Farmers of America ($20.3 Billion)

Dairy Farmers of America (DFA) is a milk marketing cooperative that markets and sells the raw milk and milk derivative products of its members to wholesale buyers. DFA members and other producer-customers account for 29% of total milk production in the U.S. Total revenue was approximately $20.3 billion.

Revenue Estimation Methodology: DFA revenue for the 4 quarters ended September 30, 2022 was estimated conservatively based on available data. For calendar year 2021, the co-op generated $19.3 billion in revenue. From October 2021 to October 2022, “food at home” price inflation was 12.4% and “food away from home” price inflation was 8.6%. With that in mind, we assume 5% revenue growth for these last 4 quarters versus for 2021.

Official Company NameDAIRY FARMERS OF AMERICA INC.
Headquarters Address1405 N. 98th St.
Kansas City, KS 66111
Corporate Phone Number816-801-6455
Websitedfamilk.com

#3 Seaboard Corporation ($11.0 Billion)

Seaboard is an agricultural and transportation conglomerate primarily engaged in hog production and pork processing in the U.S., commodity trading and grain processing in Africa and South America, cargo shipping services in the Americas and Caribbean, sugar and alcohol production in Argentina, and electrical power generation in the Dominican Republic.

The company is publicly traded on a second-tier exchange called “NYSE American” (formerly the “American Stock Exchange” or “Amex” and not to be confused with the more prestigious “NYSE”) under the ticker SEB. However, the majority of the company’s stock is owned directly or indirectly by the Bresky family.

Total revenue was $11.041 billion.

Official Company NameSEABOARD CORPORATION
State of IncorporationDelaware
Headquarters Address9000 West 67th Street
Merriam, KS 66202
Corporate Phone Number913-676-8928
2021 Annual Report10-K
Investor Relations WebsiteInvestor Relations

#4 Associated Wholesale Grocers ($11.0 Billion)

Associated Wholesale Grocers, Inc. (AWG) is the largest U.S. cooperative food wholesaler to independently owned supermarkets. That means AWG sources food from producers, negotiates bulk purchase pricing, and then sells the food to its member supermarkets. Additionally, AWG also operates subsidiaries which provide certain real estate and supermarket development services, print and digital marketing services, and various lines of merchandise. Essentially, the co-op tries to provide all the services that an independent supermarket needs to successfully compete against large competitors such as Walmart and Kroger.

Total revenue over the last four quarters was approximately $11.0 billion.

Revenue Estimation Methodology: Since AWG does not release quarterly financials, trailing 12 month revenue is estimated by combining several pieces of data. Firstly, we have the total revenue from the last 3 calendar years: 2021 revenue ($10.83 billion), 2020 revenue ($10.63 billion), and 2019 revenue ($9.67 billion). Secondly, we have the total personal consumption expenditures on food which has grown from $1.123 trillion (seasonally adjusted annual rate) in December 2020 to $1.239 trillion in December 2021 to $1.292 trillion in September 2022. Conservatively, these numbers are consistent with a trailing 12 month revenue of approximately $11.00 billion. However, the margin of error is large enough that the revenue may actually be higher, and AWG might in fact deserve the 3rd place position on this list.

Source: FRED. Note: This graph is not directly related to AWG and is only meant to provide context to the revenue estimate used above.
Official Company NameASSOCIATED WHOLESALE GROCERS, INC.
Headquarters Address5000 Kansas Avenue
Kansas City, KS 66106
Corporate Phone Number913-288-1000
2021 Annual ReportAnnual Report
Websiteawginc.com

#5 Spirit Aerosystems ($4.8 Billion)

Not to be confused with Spirit Airlines (NYSE: SAVE), Spirit Aerosystems (NYSE: SPR) designs & manufactures aircraft structures such as fuselages, nacelles, struts/pylons, wing structures, and flight control surfaces for use in both commercial and military aircraft. Total revenue was $4.780 billion.

Spirit Aerospace’s largest customers are Boeing and Airbus.

Official Company NameSPIRIT AEROSYSTEMS HOLDINGS, INC.
State of IncorporationDelaware
Headquarters Address3801 South Oliver
Wichita, KS 67210
Corporate Phone Number316-526-9000
2021 Annual Report10-K
Investor Relations WebsiteInvestor Relations

Note: You may be wondering why certain companies with larger revenues than Spirit Aerosystems are not included on this list. The most likely reason is that those companies are not actually headquartered in the state of Kansas. Evergy, for instance, is actually headquartered in Kansas City, Missouri (with only a subsidiary actually headquartered in the state of Kansas). Garmin is headquartered in Switzerland. And Yellow Corporation recently moved its headquarters from Kansas to Nashville, Tennessee.

Additionally, Sprint has now merged with T-mobile which is headquartered in Washington state.

5 Biggest Companies Headquartered in Nebraska by Revenue (2022)


These are the 5 largest companies headquartered in Nebraska, as ranked by total revenue for the 4 quarters ended September 30, 2022.

#1 Berkshire Hathaway ($295.7 Billion)

Berkshire Hathaway (NYSE: BRK.A) is a diversified conglomerate built around a core insurance business that includes Geico as a subsidiary. Berkshire was transformed from a failing textile mill company into the world’s largest conglomerate by Warren Buffett over the course of 57 years. Total revenue over the last 4 quarters was $295.7 billion.

A few impressive stats:

  • Berkshire owns about 0.5% of the entire U.S. national debt
  • Berkshire owns Geico
  • Berkshire owns BNSF, one of the largest freight railroads in North America
  • Berkshire owns Dairy Queen
  • Berkshire owns the kitchenware company Pampered Chef
  • Berkshire owns Fruit of the Loom
Official Company NameBERKSHIRE HATHAWAY INC.
State of IncorporationDelaware
Headquarters Address3555 Farnam Street
Omaha, NE 68131
2021 Annual Report10-K
Investor Relations WebsiteInvestor Relations

#2 Union Pacific ($24.4 Billion)

Union Pacific Corporation (NYSE: UNP) is a holding company for the Union Pacific Railroad — one of the largest railroad companies in the U.S. with routes concentrated in the western two thirds of the country. Total revenue was $24.4 billion.

Official Company NameUNION PACIFIC CORPORATION
State of IncorporationUtah
Headquarters Address1400 Douglas Street
Omaha, NE 68179
2021 Annual Report10-K
Investor Relations WebsiteInvestor Relations

#3 Kiewit Corporation ($12.5 Billion)

Kiewit is a privately-owned engineering and construction company with industrial, commercial, and infrastructure customers. Total revenue over the last 4 quarters was approximately $12.5 billion.

Headquarters Address1550 Mike Fahey St
Omaha, NE 68102
Websitekiewit.com

#4 Mutual of Omaha Insurance ($11.5 Billion)

Mutual of Omaha is a Fortune 500 mutual insurance and financial services company that owns many subsidiaries with similar names including United of Omaha Life Insurance Company, Omaha Health Insurance Company, Omaha Supplemental Insurance Company, Mutual of Omaha Medicare Advantage Company, Mutual of Omaha Holdings, and others.

Annual revenue is approximately $11.5 billion, although the precise number is not available due to the quirky way its financial accounting is done. For a publicly traded company, majority owned subsidiaries typically have their revenue included in the parent company’s consolidated financial statements. However, Mutual of Omaha does not use GAAP but rather the NAOI SAP (National Association of Insurance Commissioners’ statutory accounting principles).

Under NAOI SAP, there is no consolidated income statement. What we do have though is an income statement for Mutual of Omaha without its subsidiaries (total income of $4.2 billion) and an income statement for one of its largest subsidiaries, United Omaha Life Insurance Company (total income of $6.1 billion). Given the growth in premiums that comes with inflation along with the additional revenue from the other subsidiaries, it seems reasonable that the total consolidated revenue of the company would be at least $11.5-12 billion for the last 4 quarters. That’s consistent with Fortune’s estimate of $11.5 billion in revenue for 2021.

Headquarters Address3300 Mutual of Omaha Plaza
Omaha, NE 68175
Websitemutualofomaha.com

#5 Valmont Industries ($4.2 Billion)

Valmont Industries (NYSE: VMI) offers a diversified portfolio of products to the agriculture and infrastructure industries across the world. Key customers include local and national governments, utility companies, construction companies, farms, and industrial companies.

power line support structures manufactured by Valmont Industries

The company uses four global reporting segments:

  • Engineered Support Structures Segment (ESS) — Produces metal and wood poles for road lighting and highway transportation applications. Key customers include construction companies and governments.
  • Utility Support Structures Segment (Utility) — Produces concrete and steel hybrid structures used as electrical poles and structures that support power lines. Key customers are electrical utility companies.
  • Coatings Segment (Coatings) — Takes unfinished metal products from customers and applies coatings that inhibit corrosion, extend service lives, and enhance aesthetics. Customers of this segment come from a diverse range of industries.
  • Irrigation Segment (Irrigation) — Produces mechanical irrigation (water & chemicals) equipment under the “Valley” brand name. Customers are crop growers, sometimes supported by governments.

Valmont’s revenue has grown 50% in two years, from $2.781 billion for the 4 quarters ended September 30, 2020 to now $4.177 billion for the 4 quarters ended September 30, 2022. This comes after 5 years of revenue stagnation ($2.748 billion for the 4 quarters ended September 30, 2015) and about 2 years of declining revenue before that ($3.305 billion for 4 quarters ended December 31, 2013).

If we look at the company’s capital allocation strategy for 2021, we can start to see what may be driving this high revenue growth: acquisitions.

Official Company NameValmont Industries, Inc.
State of IncorporationDelaware
Headquarters Address15000 Valmont Plaza
Omaha, NE 68154
2021 Annual Report10-K
Investor Relations WebsiteInvestor Relations

Honorable Mentions

TD Ameritrade Holding Corporation is a large company based in Omaha, and it does many billions in revenue each year. However, this list does not consider companies which are majority owned subsidiaries of other companies, and TD Ameritrade is owned by Charles Schwab Corporation which is headquartered in Texas, not Nebraska.

HDR, Inc. is a large, employee-owned engineering, construction, and architecture company headquartered in Omaha with over 11,000 employees globally. However, the company generated only $2.5 billion in 2021 revenue, and hasn’t grown enough in the past 3 quarters to push that number into top 5 territory. This 2020 article is very consistent with that conclusion as it reports $2.5 billion for the total annual revenue in that year as well.

All 50 U.S. States Ranked by Population 2022


In this article, we rank all 50 U.S. states by their population. Population counts are sourced from the Census Bureau’s annual population estimate for July 1, 2021 (released 2022).

This heat map shows the population of each state in the U.S.
Population by State – Heatmap
RankStatePopulation (as of July 1, 2021)
1California39.24 Million
2Texas29.53 Million
3Florida21.78 Million
4New York19.84 Million
5Pennsylvania12.96 Million
6Illinois12.67 Million
7Ohio11.78 Million
8Georgia10.80 Million
9North Carolina10.55 Million
10Michigan10.05 Million
11New Jersey9.27 Million
12Virginia8.64 Million
13Washington (state)7.74 Million
14Arizona7.28 Million
15Massachusetts6.98 Million
16Tennessee6.98 Million
17Indiana6.81 Million
18Missouri6.17 Million
19Maryland6.17 Million
20Wisconsin5.90 Million
21Colorado5.81 Million
22Minnesota5.71 Million
23South Carolina5.19 Million
24Alabama5.04 Million
25Louisiana4.62 Million
26Kentucky4.51 Million
27Oregon4.25 Million
28Oklahoma3.99 Million
29Connecticut3.61 Million
30Utah3.32 Million
31Iowa3.19 Million
32Nevada3.14 Million
33Arkansas3.03 Million
34Mississippi2.95 Million
35Kansas2.93 Million
36New Mexico2.12 Million
37Nebraska1.96 Million
38Idaho1.90 Million
39West Virginia1.78 Million
40Hawaii1.44 Million
41New Hampshire1.39 Million
42Maine1.37 Million
43Rhode Island1.10 Million
44Montana1.10 Million
45Delaware1.00 Million
46South Dakota895,000
47North Dakota775,000
48Alaska733,000
49Vermont646,000
50Wyoming579,000

Trend Report: Ohio Memes up 300% in 6 Months [Nov 2022]


Trending Content: Memes that feature ridiculous contraptions, people, animals, or situations, along with the caption “only in Ohio”. Comment sections of non-Ohio videos are now also filled with “only in Ohio” whenever the posted content is somehow ridiculous.

Trend Description & Meaning

As a rather middle-of-nowhere boring state, Ohio has been the butt of jokes for years. However, as evidenced by the Google Trends chart shown above, Ohio’s prominence as a meme state is skyrocketing in 2022.

Meme videos on TikTok as well as meme photos on Instagram and Twitter feature Ohio as a place of ridiculous & dangerous situations, contraptions, people, animals, and monsters. For example, this video from June 17 shows modern day Ohio as a place of apocalyptic events and monsters:

Another video posted on July 14 shows high wind, rain, and lightning at a theme park in Ohio (Ohio is known for its unpredictable and rapidly changing weather).

On August 4, we had another viral video of the “CGI monsters in Ohio” theme but this time with 10x more views than the video from June:

On October 10, an “only in Ohio” video reached multi-million-like virality status on TikTok:

This generation of Ohio videos is characterized by captions and/or comments similar to:

  • “What the hell is going on in Ohio??” (this will likely become less prevalent as the trend ages)
  • “Most normal day in Ohio”
  • “Safest place in Ohio”
  • “Only in OhioπŸ’€”
  • “Can’t even X in OhioπŸ’€” (where X is a normal everyday activity such as sleeping, living, eating, driving, etc)

Many of these videos are set to the song “Swag Like Ohio” by Lil B (a song which itself dates back to at least 2010). However, as the trend has reached further and further into the mainstream, additional soundtracks have been embraced:

@cooberts

Y’all weren’t lying about OhioπŸ’€πŸ’€ #ohio #supermarket

♬ –

The origin of the “can’t have X in Ohio” trend appears to be an evolution of the “can’t have shit in Detroit” trend which originated with a meme of someone’s porch being stolen right off their house in Detroit. (Ironically, this picture and the meme itself is actually from Cincinnati, Ohio but only went viral after the “Headd Honcho” Facebook user copied the picture and meme and changed the location to Detroit, a city infamous for crime, corruption, and urban blight.)

However, there is also a second, overlapping but distinct Ohio trend which is older and rooted in the “Ohio vs the World” meme theme which dates back to at least 2015 when this picture went viral:

Later “Ohio vs the World” memes would speculate on unknown dangers centered around the state of Ohio, Ohio’s future conquest of the entire world, and whether Ohio must be preemptively eliminated to save the world.

Is Ohio king of the meme states?

Will Ohio take the crown from Florida as the most mocked state? Less than a month ago, search volume for “only in ohio” surpassed “only in florida” for the first time and the gap has continued to grow.

However, “only in Florida” was never Florida’s meme phrase, and we can see that “Florida man” search volume is still FAR above “only in Ohio” search volume.

Business opportunities created by the “Only in Ohio” trend

  • [For Ohio real estate agents] Make social media videos that play into the “Ohio is filled with dangers” theme but make the dangers actually seem cool (e.g. a dangerous but fun sport). Only run this organically not as paid ads.
  • [For content creators] Make Ohio videos
  • [For artists] Make “Only in Ohio” NFTs, hats, shirts, or other merch. Perhaps a Kraken-like monster emerging with its head from Columbus and tentacles from Cincinnati and Cleveland.
  • [For anyone] Make a physical “Only in Ohio” game and run viral TikTok marketing to sell it