7 Biggest Companies Headquartered in New Jersey by Revenue (2022)

These are the 7 largest companies headquartered in New Jersey, as ranked by total revenue over the 4 quarters ended September 30, 2022.

1. Johnson & Johnson ($96.0 Billion)

Johnson & Johnson (NYSE: JNJ) is a holding company whose subsidiaries research, develop, and manufacture a wide range of health products. The company owns Neutrogena, Benadryl, Tylenol, Sudafed, Listerine, Neosporin, and many other brands.

The company organizes itself into three business segments:

Consumer Health
Pharmaceutical
Medical Devices

Total revenue over the last 4 quarters was $96.0 billion.

(Sales shown above are for 2021, not the trailing 4 quarters.)

Official Company Name	JOHNSON & JOHNSON
State of Incorporation	New Jersey
Headquarters Address	1 Johnson & Johnson Plaza New Brunswick, NJ 08933
Corporate Phone Number	732-524-0400
2021 Annual Report	10-K
Latest Quarterly Report	10-Q
Investor Relations Website	Investor Relations

2. Prudential Financial ($63.1 Billion)

Prudential (NYSE: PRU) provides insurance and investment management services to both individual and institutional customers in the U.S. and abroad. Key products include life insurance, annuities, retirement solutions, mutual funds, and investment management. Total revenue over the last 4 quarters was $63.1 billion.

Official Company Name	Prudential Financial, Inc.
State of Incorporation	New Jersey
Headquarters Address	751 Broad St. Newark, NJ 07102
Corporate Phone Number	973-802-6000
2021 Annual Report	10-K
Latest Quarterly Report	10-Q
Investor Relations Website	Investor Relations

3. Merck ($59.0 Billion)

Merck (NYSE: MRK) produces pharmaceuticals, vaccines, and other health products and services for both humans and animals. The company uses two business segments (both for operating and reporting):

Pharmaceutical – consisting of selling human health pharmaceutical and vaccine products to drug wholesalers and retailers, hospitals, government agencies, and managed healthcare providers such as HMOs and PBMs
Animal Health – consists of developing, manufacturing, and selling veterinary pharmaceutical and vaccine products and health management services to control disease in all major livestock and animal species. The company sells these products and services to veterinarians, distributors, and animal producers.

Total revenue was 59.0 billion.

Official Company Name	Merck & Co., Inc.
State of Incorporation	New Jersey
Headquarters Address	126 East Lincoln Ave Rahway, NJ 07065
Corporate Phone Number	908-740-4000
2021 Annual Report	10-K
Latest Quarterly Report	10-Q
Investor Relations Website	Investor Relations

4. PBF Energy ($44.2 Billion)

PBF Energy (NYSE: PBF) is an independent petroleum refiner and supplier of unbranded transportation fuels, heating oil, petrochemical feedstocks, lubricants, and other petroleum products in the U.S. The company’s six refineries are located in Delaware, New Jersey, Ohio, Louisiana, and California.

The company’s refineries, pipelines, and other assets are shown in the map below.

Total revenue was $44.2 billion which is a major increase from two years ago.

Official Company Name	PBF ENERGY INC.
State of Incorporation	Delaware
Headquarters Address	1 Sylvan Way, Second Floor Parsippany, NJ 07054
Corporate Phone Number	973-455-7500
2021 Annual Report	10-K
Latest Quarterly Report	10-Q
Investor Relations Website	Investor Relations

NOTE: If you’ve only looked at a few SEC filings before, this one may look somewhat strange. That’s because PBF Energy Inc. only owns 99.3% of PBF Energy Company LLC and therefore both companies have individual reporting requirements which are simply combined into one document for convenience.

PBF Energy Company LLC is itself also a holding company which wholly-owns PBF Holding Company LLC which in turn wholly-owns PBF Finance Corporation. Additionally, PBF Energy Company LLC owns a 47.7% limited partner interest and a non-economic general partner interest in PBF Logistics LP (a publicly traded master limited partnership, or MLP).

5. Cognizant Technology Solution ($19.4 Billion)

Cognizant (NASDAQ: CTSH) is a professional services company that helps companies with technology. For example, Cognizant offers consulting, app development, app testing, app maintenance, and managed infrastructure services. The company uses four business segments that are named after the customers in each segment:

Financial Services (FS) – Serving banking and insurance customers
Healthcare (HC) – Serving healthcare and life science customers
Products and Resources (P&R) – Serving retail, consumer good, manufacturing, logistics, energy, utility, travel, and hospitality customers
Communications, Media and Technology (CMT) – Serving communications, media, and tech companies as customers

Total revenue over the last 4 quarters was $19.4 billion.

Official Company Name	COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION
State of Incorporation	Delaware
Headquarters Address	300 Frank W. Burr Blvd. Teaneck, NJ 07666
Corporate Phone Number	201-801-0233
2021 Annual Report	10-K
Latest Quarterly Report	10-Q
Investor Relations Website	Investor Relations

6. Becton Dickinson ($18.9 Billion)

Becton Dickinson (NYSE: BDX) is a global medical technology company that develops, manufactures, and sells a broad range of medical supplies, devices, laboratory equipment, and diagnostic products used by healthcare institutions, doctors, life science researchers, clinical laboratories, the pharmaceutical industry, and even the general public.

The company uses three worldwide business segments:

BD Medical
BD Life Sciences
BD Interventional

Total revenue was $18.9 billion.

Official Company Name	BECTON, DICKINSON AND COMPANY
State of Incorporation	New Jersey
Headquarters Address	1 Becton Dr. Franklin Lakes, NJ 07417
Corporate Phone Number	201-847-6800
Latest Annual Report (FY ended Sept 30, 2022)	10-K
Investor Relations Website	Investor Relations

7. Automatic Data Processing ($16.9 Billion)

Automatic Data Processing (NASDAQ: ADP) has three strategic pillars of business:

Human Capital Management (HCM)
HR Outsourcing
Global Solutions

The company handles payroll, hiring, HR, tax, and benefits administration. The company has over 990,000 clients that pay over 39 million workers in 140 countries and territories. Total revenue over the last 4 quarters was $16.9 billion.

Official Company Name	AUTOMATIC DATA PROCESSING, INC.
State of Incorporation	Delaware
Headquarters Address	1 ADP Boulevard Roseland, NJ 07068
Corporate Phone Number	973-974-5000
Latest Annual Report (FY ended June 30, 2022)	10-K
Latest Quarterly Report	10-Q
Investor Relations Website	Investor Relations

23 Profitable micro niche blog ideas for 2023

The smaller and more specific the niche, the less competition you are likely to have and the more relevant your articles will seem to Google searchers. Micro niches also allow you to gain authority with Google faster and to gain more trust from your audience. Higher trust translates to easier monetization. So, here are 23 profitable micro niche blog ideas for 2023. Every micro niche included on this list is both (1) seeing a growth trend and (2) part of a category where people are willing to spend money.

1. Pickleball

Just as the Great Depression caused a Cambrian explosion of new hobbies due to the increased unemployment and therefore free time that people had, so has the covid pandemic caused an explosion of new hobbies. Hobbies make great niches, and newly popular hobbies have little competition. Pickleball in particular has seen a massive surge in interest and adoption over the past couple years, yet there are relatively few blogs dedicated to pickleball. That is an opportunity.

2. TikTok

You could blog about TikTok trends (maybe even have a daily list of top trends and/or discuss the origin of TikTok trends in the same way that knowyourmeme.com discusses the origin of memes). Alternatively, you could focus on how to grow a TikTok account. That might bring you a more monetizable audience.

3. Birdwatching

A birdwatching blog can include very monetizable articles such as “the 5 best binoculars for birdwatching” (with affiliate links) and “best apps for birdwatching” (again with affiliate links).

4. Stargazing

A stargazing blog can discuss constellations, telescopes, when and how to view different planets, how to take good pictures through a telescope, etc. Monetization can be through affiliate links for telescopes, telescope lenses, cameras, star chart apps, etc.

5. The game of Go

Create a blog dedicated to the ancient strategy game of Go (how to play it, strategies, news, etc). To monetize the blog (in addition to ads), you could dropship Go boards through your own store that is built into the website. You could also offer premium lessons or sell e-books on strategy.

6. Pokemon

A pokemon blog could review pokemon games, discuss the strengths and weaknesses of different pokemon, discuss how to collect pokemon cards (including how to find, verify, and value pokemon cards), discuss pokemon cosplay, etc.

7. Mocktails

There is a growing interest in fun activities and consumables that don’t revolve around alcohol, and mocktails are a natural winner of that trend. You could create a blog entirely dedicated to mocktail and other non-alcoholic beverage recipes.

8. Podcast production

There is a clear upward trend in Google searches for podcast equipment (ignore the data from before 2011 as that is not comparable to the later data). Podcasts are becoming increasingly popular, and as more people decide to start their own podcast, the demand for information about how to produce podcasts will continue to grow.

9. Pet dogs

Pets are increasingly popular in the U.S. as young adults choose to have less kids and fill their hearts with pets instead. Dogs in particular remain a popular pet choice that owners are very willing to spend money on even during recessions.

A dog pet blog could focus on all things dog or could focus on a more specific topic like dog potty training.

10. Pet cats

Example cat blog topics include hiking with a cat, cat toys to keep your cats from getting bored, cat food, cat health, cat collars, cat trackers, POV cat cameras, cat costumes, and cat clothing.

11. Pet rabbits

Rabbits are not as popular as cats or dogs as pets, but they are growing in popularity at a faster rate, and there are fewer blog competitors in the pet rabbit niche than the pet dog or pet cat niches.

12. How to start a cannabis business

There is a steady stream of cannabis law and regulation changes coming from different states, and soon there will probably be federal changes as well. These changes are and will continue to create a lot of new business opportunities, from CBD pet products to cannabis bars. Create a blog that covers everything someone needs to know to launch a cannabis business, from licenses to bank accounts to marketing and distribution.

13. Work from home

Despite the pandemic, the majority of Americans still do not work from home, but the inevitable march towards more and more remote work continues. That means there is plenty of room for the WFH trend to grow. As it does, people and companies will have questions about everything from the best way to make people feel connected while working from home to the most ergonomic chair for a home office.

14. Kidney disease

Kidney disease is a top 10 disease in America, and Google search interest continues to grow. It’s a medical topic which means it will be difficult to rank for this on Google unless you are a medical professional who can link your LinkedIn and other social proof to your blog for Google to see.

However, if you have experienced kidney disease or have cared for a family member with kidney disease, you could write a blog from that perspective (e.g. “how to live with kidney disease” or “how to care for a family member with kidney disease” would be the niche).

15. Diabetes

Diabetes is another medical micro niche that could be extremely profitable if you have the patience to gain Google authority on the topic. To make it work, you will need to either be a medical professional or have personal experience as a diabetic or someone who has cared for diabetics (e.g. a diabetic spouse, parent, or child).

16. How to become a pilot

Related queries include:

commercial pilot acs
flying lessons near me
pilot training near me
flight schools near me
what can you do with a private pilot license

17. Artificial Intelligence

If you are a software engineer or computer scientist with a solid understanding of AI models (especially the newer models like GPT, DALL-E, etc), then you could create a blog that explains how these models work and what they can be used for. The target audience would be other software developers with less expertise in AI.

18. Canva

Canva is eating Photoshop’s lunch, and there are tons of new users with questions about how it works. Create an informational blog dedicated just to Canva, or if you are more ambitious, you could also talk about other next-gen design tools like Figma as well. You might even talk about how designers can use AI tools like DALL-E as well.

19. Notion

Notion is a productivity tool that is sort of like Google Docs + Google Calendar + Google Sheets all in one, yet different. There isn’t really a perfect way to describe it so you really just have to play with it for 15 minutes to understand. Like Canva, Notion has exploded in popularity over the last several years, and it still has much room to grow. Create a blog with tutorials, templates, and use cases for Notion.

20. Dungeons & Dragons

This game is growing on the back of Netflix’s “Stranger Things” series, but even before that, the game was growing in popularity. You could create a blog with articles that are different parts of campaigns for players to use.

21. Blockchain software developer

From 2002-2005, few people were interested in the internet. Most people thought it was a fad that had come and gone, yet it was during that time when Facebook, YouTube, Wayfair, ServiceNow, GoDaddy, Shopify, Newegg, Etsy, DocuSign, and Groupon were all founded.

Analogously, many people closed out 2022 with the idea that cryptocurrencies and blockchain were just bubbles with no real value. However, those who understand the technology know that isn’t the case. Blockchains will play a huge role in the future, and there will be a need for many more blockchain developers than currently exist. You could provide an informational blog with tutorials and explanations of blockchain software development topics.

22. Drone photography & videography

Google searches for “best drone for photography” appear to be trending upwards slightly which indicates a growing interest in drone photography. Additionally, by creating articles about drone photography for TikTok, you could also tap into the high-growth set of TikTok-related searches.

23. Game development

Gaming is a high growth industry, but consumer-oriented gaming content is a very saturated market which makes creating a new blog based around game reviews or gaming tech difficult. However, as the industry grows, there is growing demand for information on how to build games. You could start a blog with articles specifically focused on how to build Roblox games before eventually expanding to other types of game development as well. You could also focus on VR game development which is even less saturated than Roblox game development.

For more inspiration on topics for a niche blog business, check out these 17 examples of websites that serve niche markets.

The 5 Ohio Unicorn Startups Founded 2012-2022

To be included on this list, a company must meet 4 conditions:

The company was founded during 2012-2022
The company is headquartered in Ohio as of 2022
The company reached a valuation/market cap of at least $1 billion at some point in the past
The company is still operational and has not been acquired

These are the 5 startups that satisfy those conditions.

#1 Root (From $6.81 Billion to $118 Million)

Root is a insurtech company focusing on car, renters, and home insurance. The company was founded in 2015 and IPO’d in 2020 under the ticker NASDAQ: ROOT. However, the company’s performance since IPO has been horrible. On IPO day, the company was valued at around $6.81 billion, but the market cap has since fallen dramatically to just $118 million — just 1.7% of its IPO value!

Headquarters Location	Columbus
Website	joinroot.com
Year Founded	2015
Founders	– Alex Timm – Dan Manges
Last Valuation	$118 Million (Nov 2022)
Total Amount Raised	>$1 Billion

#2 Olive ($4 Billion)

Olive is a healthcare automation startup that pivoted 27 times before finding product market fit, according to founder and CEO Sean Lane in June, 2022. He might have spoken too soon though as the company laid off 450 employees in mid-July due to economic conditions and a strategy “misstep” according to Sean. In September, the company also lost its CFO (chief financial officer), CPO (chief product officer), and President of Health Insurer Markets.

However, the company is not dead yet. Its enterprise AI is reportedly still used in more than 900 hospitals in over 40 U.S. states.

Investors include Vista Equity Partners, Base10 Partners Advancement Initiative, Drive Capital.

Headquarters Location	Columbus
Website	oliveai.com
Year Founded	2012
Founders	Sean Lane
Last Valuation	$4 Billion (July 2021)
Total Amount Raised	$902 Million

#3 Lower.com ($3 Billion)

This company was initially founded in 2013 as a mortgage company named Homeside Financial based out of two offices in Easton (near Columbus, Ohio) and Columbia, Maryland. The goal of Homeside was to be a platform to make mortgages and refinancing easy. The company grew from 10 people to 450 people over a few years, became a top 50 lender by 2017, but then hit something of a plateau in 2018. Dan Snyder and his cofounders of Homeside didn’t really see a path forward, only a path to maintain.

Eventually, Dan decided (on advice of a leadership coach) that the problem was a lack of vision and sense of purpose, and that the way forward was to start writing. By late 2018, he had come to the conclusion that he wanted to build the next generation of mortgage tools using better technology that was designed to scale and get VC funding. He pitched his cofounders. Some liked it. Some didn’t. But by early 2019, the Lower brand launched with the rallying mission of democratizing home ownership. Lower competes with big names like SoFi and Rocket Mortgage, but by 2021, things were looking good for the company. It raised an impressive $100 million in a Series A round from Accel. However, then it bought the naming rights for the Columbus Crew’s new 20,000-seat stadium “Lower.com Field” for $3-4 million. For Axiom Alpha subscribers, this should set off alarm bells.

By October, 2022, the company had laid off an unknown number of employees, blaming conditions created by the Fed’s interest rate hikes. Perhaps Dan should have taken his own advice though from May 2022 when he gave a speech reflecting on how he originally blamed everyone but himself for the his company’s plateau in 2018. If he’d read my article on the economics of stadium names, he might instead be blaming (at least in part) his poor capital allocation strategy.

Headquarters Location	New Albany (Columbus metro area)
Website	lower.com
Year Founded	2013
Founders	– Dan Snyder – Mike Baynes
Last Valuation	$3 Billion (estimated)
Total Amount Raised	$100 Million

According to cbinsights, the company reported $300 million in revenue for 2020. Then the mortgage market heated up significantly before the startup raised $100 million in a Series A round in June 2021. Supposedly, Lower.com was even profitable. Given those conditions and the crazy valuations that startups were achieving at the time, it seems very likely that the company was valued somewhere in the range of $1-5 billion. Many public high growth companies traded at over 10x revenue during 2021 which makes a valuation of at least $3 billion very plausible.

#4 80 Acres Farms ($1.2 Billion)

80 Acres Farms is an indoor vertical farming startup. The company reportedly uses 97% less water than traditional farming and is powered by renewable energy. Customers include over 600 retail and food service locations including 316 Kroger stores as well as some Whole Food stores. Additionally, the company sells to distributors such as Sysco and US Foods.

Investors include General Atlantic, Siemens Financial Services, Blue Earth (formerly PG Impact Investments), Barclays, and Taurus.

Headquarters Location	Hamilton
Website	80acresfarms.com
Year Founded	2015
Founders	– Mike Zelkind – Tisha Livingston
Last Valuation	$1.2 Billion (estimated – see comment below)
Total Amount Raised	$250 Million (as of August 2021, close of Series B round)

Valuation Estimate: Neither the company nor its investors have disclosed the latest valuation, so we have to estimate. In May 2021, a competitor company (Bowery Farming) raised $300 million at a $2.3 billion valuation. Bowery Farming was, like 80 Acres, founded in 2015. Given the similarity between the companies and the fact that markets (and valuations) generally went up from May to August of 2021, we might assume that the valuation of 80 Acres was at least proportional to Bowery. That means that the $160 million August 2021 Series B round would have valued 80 Acres at (160/300)*$2.3 billion = $1.23 billion. That is very plausibly consistent with the $250 million of total fundraising and with 2021 valuation multiples. It’s also consistent with the fact that another competitor (AppHarvest) went public via SPAC in February 2021 at $1.5 billion despite having only been founded in 2017. Although now, the market cap of AppHarvest has fallen to just $127 million.

#5 Branch ($1.05 Billion)

Branch is an insurtech company offering bundled home and auto insurance. The startup differentiates its distribution model by offering insurance-via-API so that other companies such as mortgage companies or security system providers can integrate insurance at the point of sale of their own products. For example, if a person is closing on a home purchase, they have the option of purchasing Branch insurance at the same time. Current distribution partners include Homepoint, OpenRoad Lending, and SimpliSafe. However, the company also offers its insurance direct-to-consumer and through traditional agencies.

The latest Series C fundraising round in June 2022 was led by Weatherford Capital, a family-owned private investment firm. Other Branch investors include Acrew, American Family Ventures, Anthemis, Gaingels, Greycroft, HSCM Ventures, Narya, SignalFire, and Tower IV.

Headquarters Location	Columbus
Website	ourbranch.com
Year Founded	2017
Founders	– Steve Lekas – Joseph Emison
Last Valuation	$1.05 Billion (June 2022)
Total Amount Raised	$229.5 Million

Bonus: Forge Biologics

Forge Biologics is a gene therapy startup that raised a $90 million Series C round in September, 2022. The company has not released a public valuation and likely has not reached unicorn status, but it is a very interesting startup that has continued to see strong growth in 2022 while many other startups have faltered. For that reason, I include it as a bonus on this list.

Investors include Drive Capital, Aisling Capital, Octagon Capital Advisors, Perceptive Advisors, RA Capital Management, Mashall Wace, Surveyor Capital, and MidCap Financial.

Headquarters Location	Grove City
Website	forgebiologics.com
Year Founded	2020
Founders	– Erandi De Silva – Jaysson Eicholtz – Timothy Miller
Last Valuation	raised $90M series C in sept 12, 2022
Total Amount Raised	$330 Million

Bonus 2: Path Robotics

Path Robotics is a manufacturing automation company focused on welding robots but with aspirations to also get into many other aspects of construction. There is no public valuation information on the company, and it’s very likely that the company has not reached unicorn status. However, it is a company with a strong technical team of founders, a huge TAM (not just welding but also physical labor more generally), and a good business model (robots-as-a-service) so I include it as a bonus on this list.

The company’s robots-as-a-service model means that customers do not have any capex to deploy robots but can instead pay as they go. This derisks the deployment of new robotic labor for customer companies while also boosting total long term and recurring revenue for Path Robotics.

Investors include Silicon Valley Bank, Tiger Global, Drive Capital, Basis Set, Lemnos Lab, Addition, Xplorer Capital, and Eudaimonia.

Patents:

US Patent 11407110 — Real time feedback and dynamic adjustment for welding robots
US Patent 10551179 — Reflection refuting laser scanner
US Patent 11209264 — Reflection refuting laser scanner

Headquarters Location	Columbus
Website	path-robotics.com
Year Founded	2018
Founders	– Andy Lonsberry (brother) – Alex Lonsberry (brother) – Ken Lonsberry (father) – Matt Klein
Last Valuation	?? (Series C in July 2021)
Total Amount Raised	$171 Million (as of July 2021)

17 Examples of Online Companies with Niche Markets

1. knowyourmeme.com

Knowyourmeme.com is a website targeting the niche market of meme-loving internet geeks. The site explains the origins of memes, shows the internet trends of the day, and provides internet culture news articles such as what new emojis are supported by Discord.

The site gets over 18 million monthly visits (29.7% from the U.S.) and is owned by Literally Media. The website gets 73% of its traffic from Google Search and essentially all of its traffic is free from one source or another (social media, referrals, search, direct, etc). The website generates revenue for the company through ads.

2. artofmanliness.com

This blog targets the niche market of young men who are still figuring out how to become the man they want to be (whether that means choosing a beard style, choosing a natural deodorant that works for smelly armpits, or how to approach business like a Spartan warrior).

The website got 4.615 million visits in October, 2022 with over 65% coming from the high-value U.S., Canadian, and U.K. markets. The niche is so broad that the company can and does monetize through affiliate sales to almost any product for men, from shaving equipment to lock pick training kits. The site also generates ad revenue.

The site gets a lot of free distribution from Google Search rankings for queries such as “how to quit porn”. Overall, 45.4% of traffic comes from organic search, 6.2% comes from social media, 1.37% comes from referrals, and less than 1% comes from paid search or display ads. The remainder comes from direct traffic (i.e. a user typing the url directly into their browser) and email.

3. coincollecting.com

This blog targets the niche market of coin collectors. Collectors of any type are usually great niche markets since they have a well-defined shared interest and are usually willing to spend money to buy the type of things they collect.

The website gets over 200,000 monthly visits (over 85% from the U.S.) and sells pdf guides on how to value different types of coins (e.g. “Wheat Penny Value Guide” for $2.99). Additionally, the site monetizes with ads and has some sort of relationship with coinsforsale.com (a collectable coin marketplace that may be owned by the same company as coincollecting.com).

4. chess.com

This site allows you to play chess online for free and received 170 million visits this month (25.3% from the U.S., 5.7% from India, 4.6% from the U.K, 4.1% from Canada, and the remainder from all over the world). The company makes money through ads and premium lessons.

5. autismparentingmagazine.com

This digital magazine targets the niche market of parents of autistic children. The site gets 509,000 monthly visits with about 75% from the US, UK, Australia, or Canada. Organic search generates 80% of site traffic. The magazine makes money by selling individual issues or by selling subscriptions for $2-5/month.

6. offgridworld.com

This information blog targets the niche market of people who want to live off the grid. The site gets 166,000 monthly visits with 66% from the U.S. and Canada. The site is monetized with affiliate links, ads, and marketing newsletters.

7. gardeningknowhow.com

This informational blog targets people with a gardening hobby (especially people just getting into gardening). The site gets over 7.5 million monthly visits with over 87% coming from wealthy, English-speaking countries like the U.S., U.K., Canada, and Australia.

8. incomeschool.com

Income School is a business with both a website and a Youtube channel that both target the niche market of bloggers. The company provides free content about how to build a blog and then monetizes with a paid (multi-hundred dollar per year) subscription to a community of other bloggers and a set of premium courses. The company also sells a custom WordPress theme called Acabado. Last month, the website had 179,000 visits with 39% of that coming from the U.S.

9. flowhaven.com

Flowhaven is a startup targeting the niche market of companies that sell brand licenses. In particular, Flowhaven offers a licensing management software that simplifies and manages the workflows and contracts involved with licensing brands to merchandising companies (e.g. Angry Birds licensing their brand to plushie makers).

10. licenseglobal.com

This B2B media company targets the niche market of brand licensing professionals. The site received over 109,000 visits last month with 46% of that traffic coming from the U.S.

11. biblestudytools.com

This website targets the niche market of devout Christians and gets almost 12.8 million monthly visits. The site hosts the Bible with over 100 translations along with blog articles, sermons, audio books, trivia, and more that all revolve around the Bible. The site is monetized through ads as well as a paid ($49.99/year) subscription to “PLUS” content.

12. dndbeyond.com

Dndbeyond.com targets the niche audience of D&D (Dungeons & Dragons game) players. The site (owned by Wizards of the Coast LLC) allows users to create and manage their characters online and keep track of their character’s abilities and campaigns. The site also has a marketplace that sells D&D info products (e.g. dungeon master guides).

The site generated 15.4 million visits last month (58.9% from the U.S. and other wealthy English-speaking countries).

13. valleyvet.com

Valleyvet.com is an online store for pet and veterinary supplies. The website generated 627,000 visits last month with 97% of that traffic coming from the U.S. Organic search generated 41.4% of traffic, paid search generated 26.4%, and organic social and referrals generated less than 4% combined.

14. dentistrytoday.com

This B2B media company targets the niche market of dentists and other dentistry industry professionals. The site generated 220,000 visits last month with over 66% coming from the U.S., Canada, Australia, and the U.K. Traffic primarily comes from organic search (81.2%) with paid search and display ad traffic both constituting less than 1% of traffic.

15. cleverhandymen.com

This blog targets the niche market of handymen, plumbers, and other professional tradesmen that work with their hands. The site generated 117,000 visits last month (59% from the U.S.).

16. cleverhiker.com

Cleverhiker.com is a blog business that targets the niche audience of hikers, backpackers, and campers. Like most blogs, the site is monetized through ads and affiliate links. The site generated 613,500 visits last month with over 68% coming from the U.S. and Canada.

17. mechanicalkeyboards.com

This online store sells mechanical computer keyboards and parts such as switches and keycaps. The site had 578,000 visits last month with over 71% of that traffic from the U.S., Canada, Australia, the U.K., and Germany.

For more niche business ideas, check out these 17 niche finance blogs, these 17 niche B2B food industry blogs, or these 41 niche music websites that get over 1 million visits per month.

Also, a great way to find more examples of online companies with niche markets is to Google weird questions and scroll down the results page until you come to a multi-word URL that you don’t recognize. Try questions that revolve around a particular hobby, sport, religion, chronic illness, type of pet, type of food, type of job, industry, or product. That doesn’t always work, but it frequently does. Once you find an promising website, you can check how much web traffic it gets (and from what countries) using Similarweb.

17 Examples of niche finance blogs that get 100k-100M visits per month

Niche blogs can be very profitable businesses, and finance blogs are among the most lucrative. Here are 17 examples of real finance blogs to inspire you to create your own blog business.

	Website	Description	Traffic (Monthly Visits)	Highest Traffic Countries	Top Non-Branded Organic Search Terms
1	walletburst.com	Articles and tools (e.g. FIRE calculator, savings rate calculator) for personal finance.	450,000	USA (60%) UK (7%) Canada (6%)	“coast fire calculator” “coast fire” “coastfire calculator” “fire calculator” “fat fire calculator”
2	magnifymoney.com	Bank and investing product review articles.	172,000	USA (87%) Canada (2%) UK (2%)	“best money market rates” “best no penalty cd rates” “hysa bonus offers” “money market account high yield” “checking account bonus offers”
3	financialmentor.com	Personal finance blog.	168,000	USA (63%) Canada (10%) South Africa (5%)	“present value of annuity calculator” “pva calculator” “pv of annuity calculator” “pv annuity calculator”
4	moneychimp.com	Articles and interactive features explaining investing and personal finance. Examples: – “Investing 101” – “How to read an annual report” – “Monte Carlo retirement planning”	554,000	USA (49%) Spain (6%) Canada (6%)	“compound interest calculator” “calculadora interes compuesto” “calculadora de interes compuesto”
5	wallstreetmojo.com	Articles centered around investment banking, finance modeling, and excel.	3.60 Million	USA (26%) India (15%) Philippines (5%)	“price elasticity of demand” “standard normal table” “how to enable macros in excel” “sensitivity analysis excel” “bond price formula”
6	wallstreetoasis.com	Financial modeling and interview skills.	2.09 Million	USA (53%) UK (13%) Canada (4%)	“case in point pdf”
7	moneysense.ca	Digital finance magazine.	530,000	Canada (87%) USA (7%) India (1%)	“tfsa contribution limit calculator” “tfsa contribution room calculator” “canadian credit cards with no foreign transaction fees” “best travel credit card canada”
8	moneyunder30.com	Credit card and bank account review articles along with miscellaneous other personal finance articles.	835,000	USA (70%) Canada (6%) UK (4%)	“fire calculator” “pokemon cards” “find coupon”
9	mymoneyblog.com	Personal finance and investing blog.	177,000	USA (92%) India (2%) Canada (1%)	“vanguard cash deposit” “warren buffet interview 2022” “i bond rate november 2022”
10	moneycrashers.com	Personal finance blog run by Money Crashers, LLC.	1.28 Million	USA (73%) Canada (3%) India (3%)	“best stocks to buy now” “top hedge funds” “best checking account offers” “typical thailand rental housing” “best places to sell clothes online”
11	investorplace.com	Investing blog with moderately sensationalized headlines targeting unsophisticated investors.	4.55 Million	USA (78%) Canada (4%) UK (2%)	“sofi stock” “nio stock” “rumble stock” “intel stock” “gme”
12	iwillteachyoutoberich.com	Website by best-selling author Ramit Sethi. More self-help than finance.	569,000	USA (54%) India (6%) Canada (5%)	“”ramit sethi” “ramit sethi blog” “why am i so lazy”
13	hustlermoneyblog.com	Articles on the “best” bank bonuses and promotions.	264,000	USA (94%) India (1%) Canada (1%)	“amazon discover promo” “citibank vs ally” “publix gift card deals”
14	nerdwallet.com	Articles to find the best credit cards (and some other finance topics as well).	24.51 Million	USA (86%) Canada (2%) UK (2%)	“high yield savings account” “tax brackets 2022” “cost of living calculator” “best credit cards”
15	investopedia.com	Online finance encyclopedia.	57.03 Million	USA (43%) India (8%) UK (6%)	“swot analysis” “roth ira” “sharpe ratio” “ebitda”
16	zacks.com	Stock-focused investment research.	3.20 Million	USA (73%) Canada (3%) Germany (3%)	*Top 5 organic terms are all branded
17	bankbonus.com	Review articles for banks and credit unions.	555,000	USA (90%) Canada (2%) Lithuania (2%)	“capital one promo code” “capital one savings promo code” “capital one checking account bonus” “capital one savings account promo code” “ufb direct promo code”

Bonus Blog: budgetsaresexy.com

Budgetsaresexy.com only brought in 80,000 visits in October, 2022, but I think it deserves a special mention because it capitalizes on the growing FIRE (financial independence & retire early) trend and has more than doubled its website traffic since May (see chart below).

The traffic is 66% from the USA, 7% from Canada, and 7% from the UK. Top non-branded organic search terms include:

“buy it for life”
“j money budgets”
“can i transfer stock into a utma account”
“do you count guns in your net worth”
“rent out a room in a mansion”

I predict this site will have a 100,000 visit month by April, 2023.

PDF manipulation commands [Linux Terminal Cheatsheet]

1. Extract pages from pdf

Whether you want to split off a specific page from a pdf or extract a range of pages, this is the command for you:

pdftk full-pdf.pdf cat 13-17 output extracted-pages.pdf

2. Concatenate two pdfs

You can merge/concatenate two pdfs with the following command:

pdftk file1.pdf file2.pdf cat output concatenated.pdf

3. Convert jpeg to pdf

Option 1:

convert picture.jpeg -auto-orient newfile.pdf

Option 2:

This method works with jpg, jpeg, or png files.

img2pdf picture.jpg –output newfile.pdf

4. Make text searchable in an image pdf

If you have a pdf with pages that are only images of a written document, you won’t be able to select, highlight, or search the text. However, you can fix that by running OCR over the pdf document and adding a text layer.

ocrmypdf images.pdf images_ocr.pdf

The OCRmyPDF package is very useful and powerful.

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