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Twitter’s New CEO Was Hired to Quintuple Advertising Revenue


Twitter lost over 50% of its advertising revenue (and possibly as much as 89%) in the 6 months after Elon Musk took control of the company. Companies like Mondelez International, Coca-Cola, Merck, Hilton, and AT&T halted all advertising on Twitter, and other companies like HBO, Amazon, and IBM pulled back close to 90% of their ad spending on the platform.

Musk needed someone with deep relationships to the chief marketing officers and advertising agencies that serve the biggest companies in America. That’s why he hired Linda Yaccarino to be Twitter’s new CEO.

Linda served as NBCUniversal’s chief of advertising sales from 2011 to 2023 and was responsible for transforming the company’s advertising model.

In 2011, NBCUniversal had 15 different sales teams that each went after the same clients, and clients had to deal with multiple sales teams to buy the ad inventory they wanted to. Linda consolidated those 15 teams into a single sales team and gave ad buyers a single point of contact for their purchases.

In 2015, Linda stopped providing Nielsen TV ratings for CNBC, claiming that those ratings were missing up to 30% of the channel’s audience across new digital channels. Instead, CNBC would sell ads based on new metrics provided by marketing and research firm Cogent Reports.

In 2019, Linda helped design a deal that gave NBCUniversal exclusive rights to all media and sponsorship opportunities for the 2028 LA-based Olympic games so that marketers could come to NBC as a one-stop-shop for all media and sponsorship opportunities related to the Olympics.

Her playbook has been to consolidate media properties and client experiences, and to sell ads based on metrics that measure the full value of those consolidated properties. That is an attractive playbook for Elon who has grand ambitions of turning Twitter into an “everything app” (like WeChat) that combines messaging, social media, and payments.

But more importantly for the short term survival of Twitter, Linda has deep professional and personal connections in the advertising world. A month before her new Twitter role was announced, Linda interviewed Elon at a the POSSIBLE marketing conference. During the interview, Linda played diplomat (and did so quite well) between Elon and the advertising community. That’s exactly what Twitter needs right now in order to rebuild its advertising revenue.

Linda seems to have built her career through diplomacy. She was a member of President Trump’s Council on Sports, Fitness, and Nutrition, and she worked with the Biden administration on a Covid vaccine campaign. She is a member of the World Economic Forum (WEF)’s Media, Entertainment, and Culture committee which is viewed by some people on the right as an unelected group of elites trying to push a “woke” agenda. Yet she is also working with Elon Musk who has himself criticized the WEF and who is disliked for many reasons by some people on the left.

Linda seems to have thread the diplomatic needle relatively well in her career so far. She brings a notably different view to the table than Elon Musk, and in my opinion, the two of them (Musk working on product and Linda working on advertising operations) will be an effective team.

Nevertheless, some of Elon Musk’s own fans aren’t happy with his decision to hire her.

Billboard Chris either doesn’t realize or doesn’t care that Twitter is not a charity — Twitter needs advertising revenue to survive. And every major advertising pocket is deeply concerned with brand safety (i.e. not having their brands become associated with hateful opinions that make people feel sad).

In general, critics have three main worries about Linda (all political rather than business):

  1. She is a member of the WEF and therefore is infected with the “woke mind virus”. Yet they same critics are silent on the fact that Trump also appointed her to one of his committee’s while he was President.
  2. She advocated for wearing masks during the Covid pandemic.
  3. She helped Biden run a Covid vaccine campaign. Yet the same critics support Trump and are silent on the fact that the vaccine was Trump’s idea to begin with.

None of these criticisms are likely to result in a Twitter boycott or brand damage though since Musk fans still trust him.

Quotes by Linda Yaccarino

“There are several news organizations who don’t like your push for democratization and what they believe is the devaluing of the badges, because they were differentiated.”

Linda Yaccarino (Speaking to Elon Musk at a marketing conference)

“Most news organizations have a codependent relationship with Twitter, and I can speak on behalf of the industry, but I’ll speak on behalf of my own company [NBCUniversal], we have a big distribution partnership with [Twitter]. There are days where I see some of your tweets and I say, I wish I could say, stop helping the situation…”

Linda Yaccarino (Speaking to Elon Musk)

“When you’re in the media business, or even in the marketing business, you have to know who your consumer is, and you actually have to be focused on where they’re going next.”

Linda Yaccarino (Media Interview)

References

[1] YouTube: Linda Yaccarino Interviews Elon Musk – April 18, 2023

[2] YouTube: PwC’s Global Entertainment & Media Outlook 2017 with Linda Yaccarino

[3] YouTube: Salesforce Connections: How NBCUniversal’s Linda Yaccarino Drives Transformation

[4] YouTube: Democratizing TV Advertising for Emerging Brands

[5] YouTube: Olympics Advertising Will Transform with New NBCUniversal and LA 2028 Partnership

[6] The Hill: What to Know About Linda Yaccarino, Musk’s Replacement as Twitter CEO

[7] Semafor: Linda Yaccarino Sold Against Social Media. Now She’s Going to Run Twitter.

Pornhub Pulls Out of Utah


A new Utah law went into effect last week which makes online companies liable if they allow minors to access porn. To avoid liability, companies are required to verify a user’s driver’s license instead of just asking users to click a button to verify that they are at least 18.

Even though Pornhub has been hacked in the past, it’s unimaginable that it could happen again (sarcasm) and that millions of people could be blackmailed with their porn viewing & search histories. It’s also best not to worry about the fact that millions of small offshore adult content sites will just ignore the law entirely and that there are too many of them continuously popping up for law enforcement to take them all down. Oh, and most of those sites are much more likely to have malware traps and sex trafficking bait, so one of the biggest consequences of the new bill will be to simply push porn seekers off of big, relatively safe platforms like Pornhub onto numerous smaller, less safe websites.

It’s as if the authors of this VPN stimulus bill don’t realize that Utah is the porn capital of the U.S. precisely because people will find a way to satisfy themselves whether or not they live in a sexually repressive society.

Nevertheless, multiple other states are considering similar legislation. Utah’s law is actually a copycat law modeled on Louisiana’s recent government ID-based age verification requirement for porn sites. And additional copycat bills have been introduced to the state legislatures in Arkansas, Kansas, Mississippi, South Dakota, West Virginia, Florida, and Virginia.

Such governmental meddling in bedroom affairs poses serious risks for blackmail, and in the words of one former divorce lawyer:

“There are gonna be hacks, there are gonna be blackmail… I used to be a divorce lawyer, believe me, I would be going ‘oh yeah, we’re going to find a way to get those records’.”

In response to Utah’s new law, Pornhub pulled out of the state entirely, blocking all Utah IP addresses including those used by adults. And for the time being, the unlikely winner of all this drama appears to be OnlyFans whose revenue model already relies on age-authenticated users.

However, while the current zeitgeist may support book bans, drag show bans, and porn restrictions in some states, I don’t think prohibition will last more than a decade or two.

References

[1] Utah Bill S.B. 287

[2] Pornhub Proposes Device-Based Age Verification

[3] Louisiana Bill HB 142

Florida Bans ESG in Banking & Asset Management


The average ESG fund has 41% higher fees than the average non-ESG fund. That’s great news for asset managers like Blackrock who collect those fees but bad news for the everyday worker whose retirement account is growing more slowly than it otherwise would.

Many ESG funds are also underexposed to the oil industry, but 7 of the 10 most profitable companies in the world in 2022 were oil companies. That’s bad for normal people who invest their retirement money into these funds. Yet often, people lack knowledge, a choice, or both when it comes to asset managers putting their retirement money into higher-fee, lower-profit ESG funds.

To address that problem, Florida just passed a new anti-ESG law that takes effect on July 1, 2023.

Investment decisions about retirement funds & government money must be made solely on the basis of financially relevant factors

The law prohibits the following types of finance companies and government entities from making investment decisions on the basis of ESG factors (unless such factors are materially relevant to investment risk or returns):

  • Banks that hold state or local government deposits.
  • Retirement plan managers.
  • Any investment adviser that manages money on behalf of any state or local government entity in Florida (including Florida College System Institutions and state universities).
  • The Florida State Board of Administration.
  • Local governments in Florida.

Financial services may not be denied on the basis of political or ESG reasons

The new law also aims to stop the political weaponization of banks.

“In Florida and across the nation, we’ve heard from law-abiding small business owners and consumers who’ve been denied access to financial services because of where they work or what they believe in…”

Florida Governor Ron DeSantis

Specifically, the law prohibits many types of companies from denying service to businesses or individuals on the basis of someone’s political opinions or affiliations, legal firearm ownership or use, legal participation in any particular industry (e.g. oil extraction of firearm manufacturing), support of law enforcement (e.g. by managing ICE detention centers), or failure to comply with ESG rating criteria (except to the extent that such criteria are part of state or federal law). Companies subject to this law include:

  • Banks
  • Credit unions
  • All types of savings and financial institutions (F.S. chapter 655)
  • Trust companies
  • Consumer lending companies licensed under F.S. chapter 516
  • Money services businesses (including money transmitters, currency exchanges, and businesses that check cash checks or issue money orders)

That means, for example, a Florida bank may not deny service to a firearm manufacturing company or a company involved in the oil & gas industry unless there is some other risk factor for such companies that isn’t related to their industry.

State & local governments may not issue ESG bonds

The new law also prohibits the state and local governments of Florida, as well as special political entities (such as port authorities, housing financing authorities, and community development districts) from issuing ESG bonds. Specifically, the term “ESG bond” here refers to a bond which the bond issuer directly or through a third-party verifier labels or designates as an ESG bond or a bond which will finance an ESG-labeled project.

The new law does not prohibit private companies from issuing ESG bonds.

On the one hand, this will prevent taxpayers from footing the bill to pay for the ESG verification process as well as ongoing ESG compliance costs. On the other hand, certain institutional asset managers demand ESG investments so it’s possible that preventing a Florida municipality from issuing ESG bonds could reduce demand for that municipalities bonds which could mean the municipality (and therefore its taxpayer residents) pay more in interest on those bonds. A mathematical ROI analysis would be needed to determine which of those costs is likely to be bigger.

Government contracts may not be awarded on the basis of ESG criteria

The new law prohibits government entities involved in state government procurement from giving preference to any vendor based on the vendor’s social, political, or ideological interests. Information related to such interests may not even be requested from vendors as part of the procurement process.

Appendix A: What is a pecuniary factor?

As used in the new Florida law, the term “pecuniary factor” means a variable that is prudently expected to have a material effect on the risk or returns of an investment, based on appropriate investment horizons consistent with applicable investment objectives and funding policy. No consideration of any social, political, or ideological interest may be taken into consideration when determining whether or not a variable is a pecuniary factor.

Appendix B: What is an ESG bond?

Florida’s new law defines an ESG bond as any note, general obligation bond, revenue bond, special assessment bond, special obligation bond, private activity bond, certificate of participation, or other evidence of indebtedness or obligation that has been designated or labeled (by either the issuer themself or a third-party verifier that contracts with the issuer to conduct an external review and independent assessment of proposed ESG bonds to ensure that such bonds may be designated or labeled as ESG bonds or will be used to finance a project that will comply with applicable ESG standards) as a bond that will be used to finance a project with an ESG purpose.

The term includes (but is not restricted to) green bonds, Certified Climate Bonds, GreenStar designated bonds, and other environmental bonds marketed as promoting a generalized or global environmental objective.

Importantly, the law only bans ESG bonds which are issued by a state or local government or political entity. That includes any industrial development authority, housing financing authority, R&D authority, community redevelopment agency, community development district, regional transportation authority, port authority, or water and sewer district.

However, in general, private companies in Florida are still free to issue ESG bonds.

Appendix C: What types of activities does Florida Statutes chapter 516 regulate?

F.S. chapter 516 governs the activities of certain businesses which make and collect consumer finance loans.

Appendix D: What types of activities does Florida Statutes chapter 560 regulate?

F.S. chapter 560 governs the activities of money services businesses. Under this chapter, a money services business a person or business who acts as a payment instrument seller (e.g. a business that sells money orders or travelers checks), foreign currency exchanger, check casher, or money transmitter.

Appendix E: What types of activities does Florida Statutes chapter 655 regulate?

F.S. chapter 655 governs the activities of financial institutions generally. This chapter applies to all state-authorized or state-chartered financial institutions including banks, federal savings or thrift institutions, trust companies, international bank agencies, international bank branches, and credit unions.

Appendix F: What types of activities does Florida Statutes chapter 215 regulate?

F.S. chapter 215 governs the financial activities of Florida’s state and local government entities.

Appendix G: What types of activities does Florida Statutes chapter 287 regulate?

F.S. chapter 287 governs Florida’s government procurement of personal property, commodities, transportation, insurance, and other contractual services. Some of the rules in this chapter govern the eligibility of businesses that may be awarded government contracts.

Definition of Money Transmitter under Florida Law


Florida Statute 560.103(23) (related to the regulation of money services businesses) defines a money transmitter.

A money transmitter is a corporation, LLC, LLP, or foreign entity qualified to do business in the state of Florida which receives currency, monetary value, or payment instruments for the purpose of transmitting the same by any means, including transmission by wire, facsimile, electronic transfer, courier, the Internet, or through bill payment services or other businesses that facilitate such transfer within this country, or to or from this country.

This differs from the federal law definition of money transmitter found at 31 CFR 1010.100(ff)(5):

A money transmitter is a person (i.e. a human or business) that accepts currency, funds, or other value that substitutes for currency from one person and transmits currency, funds, or other value that substitutes for currency to another location or person by any means (including through a financial agency or institution, through a Federal Reserve Bank, through an electronic funds transfer network, or through an informal value transfer system). Additionally, the definition of money transmitter includes any other person engaged in the transfer of funds.

However, notwithstanding that general definition, the determination of whether a person is a money transmitter is a matter of facts and circumstances. The term does NOT include a person that only:

  • Provides the delivery, communication, or network access services used by a money transmitter to support money transmission services (e.g. an internet service provider);
  • Acts as a payment processor to facilitate the purchase of, or payment of a bill for, a good or service through a clearance and settlement system by agreement with the creditor or seller;
  • Operates a clearance and settlement system or otherwise acts as an intermediary solely between BSA (Bank Secrecy Act) regulated institutions. This includes but is not limited to the Fedwire system, electronic funds transfer networks, certain registered clearing agencies regulated by the Securities and Exchange Commission (“SEC”), and derivatives clearing organizations, or other clearinghouse arrangements established by a financial agency or institution;
  • Physically transports currency, other monetary instruments, other commercial paper, or other value that substitutes for currency as a person primarily engaged in such business, such as an armored car, from one person to the same person at another location or to an account belonging to the same person at a financial institution, provided that the person engaged in physical transportation has no more than a custodial interest in the currency, other monetary instruments, other commercial paper, or other value at any point during the transportation;
  • Provides prepaid access; or
  • Accepts and transmits funds only integral to the sale of goods or the provision of services, other than money transmission services, by the person who is accepting and transmitting the funds.

Understanding Human Nature: What Does It Mean to Be “Spiritual”?


There is a universal human drive to feel like you are part of something bigger than yourself:

  • The goal of Buddhism is to reach Nirvana which is described as a state free of ego and preoccupation with “self”. In other words, Nirvana is transcending yourself as an individual and being part of something “universal”.
  • Christians describe themselves (and their churches) as being part of the “body of Christ”. Christians are all “children of God” who are connected through God.
  • New age religions talk about being “one with the universe”.

To be spiritual means to look for the answer to that universal drive in metaphysics rather than physics. However, politicians have realized there are also compelling answers to that universal drive that lie well within the domain of the natural rather than supernatural. Identity politics is all about motivating people to take the actions you want them to take by making them feel like they are part of larger groups of similar people.

Business leaders can also tap into this universal human drive to be part of something greater.

  • Rally your team around a shared selfless purpose that will benefit others (e.g. reducing air pollution / democratizing clean air, making college more accessible to everyone, or even democratizing access to retirement planning services with AI), and
  • Instill a sense of camaraderie within your team.

The 38 Most Powerful Nonprofits in America


Nonprofits are slowly taking over the United States, from state political media to insurance to healthcare. In this article, we use subjective expert opinion together with quantitative metrics such as revenue and audience/membership size to rank nonprofits by the amount of influence they have. Below are the 38 nonprofits with the most power in the U.S.

1. Harvard University

Harvard was founded in 1636 (long before the United States was even a country!). Many of the most powerful politicians, lawyers, judges, and corporate leaders in the U.S. are Harvard alums which is why Harvard ranks as the most influential nonprofit in the country. Notable Harvard (undergrad and/or grad school) alumni include:

  • U.S. President John Adams
  • U.S. President John Quincy Adams
  • U.S. President Rutherford B. Hayes
  • U.S. President Theodore Roosevelt
  • U.S. President Franklin D. Roosevelt
  • U.S. President John F. Kennedy
  • U.S. President George W. Bush
  • U.S. President Barack Obama
  • U.N. Secretary General Ban Ki-moon

Overall, 43 Fortune 500 CEOs are Harvard alumni (almost twice the number of any other university). Additionally, both Bill Gates and Mark Zuckerberg attended Harvard before dropping out to found Microsoft and Facebook, respectively.

Yet Harvard’s influence doesn’t stop at graduating the country’s leaders. It also educates masses of undergrads (many with wealthy parents) who will go on to spread Harvard-taught social values throughout the country. And the university produces research in innovative STEM fields as well as social sciences.

Harvard also has a $53 billion endowment fund which is the largest of any school, and Harvard is the most prolific publisher of any U.S. research institution.

HarvardAnswerRank
Number of Alumni who became U.S. Presidents81st
Number of Grad School Alumni who are CEOs of Fortune 500 Companies431st
Endowment Size (2022)$53 Billion1st

2. Yale

Yale is a somewhat small but highly elite private nonprofit university. In spring 2023, the school had 11,904 total undergrad, grad, and professional students. However, the school churns out U.S. presidents, senators, and judges, and it has the second largest endowment of any university.

YaleAnswerRank
Number of Alumni who became U.S. Presidents52nd
Number of Grad School Alumni who are CEOs of Fortune 500 Companies527th (Tie)
Endowment Size (2022)$42 Billion2nd

3. Stanford University

Stanford is THE major university of Silicon Valley. Larry Page and Sergey Brin (the founders of Google), Sundar Pichai (the CEO of Alphabet & Google), Reed Hastings (the founder of Netflix), Jensen Huang (cofounder & CEO of Nvidia), and Pat Gelsinger (the CEO of Intel) are just a few of the tech giants who are also Stanford alumni.

Stanford was the 3rd most published U.S. research university, according to a 2018 study.

StanfordAnswerUniversity Rank
Number of Alumni who became U.S. Presidents16th (Tie)
Number of Grad School Alumni who are CEOs of Fortune 500 Companies223rd
Endowment Size (2022)$38 Billion3rd

4. Princeton

The research articles published by Princeton faculty continuously steer the course of technological innovation in the U.S. Many alumni such as Jeff Bezos and Steve Forbes have gone on to create and lead world-changing companies. Additionally, the current or previous chairmen or CEOs of Lockheed Martin, Boeing, Ford, Chrysler, Progressive Insurance, Avon, Google, and Vanguard all attended Princeton.

PrincetonAnswerUniversity Rank
Number of Alumni who became U.S. Presidents24th
Number of Grad School Alumni who are CEOs of Fortune 500 Companies718th (Tie)
Endowment Size (2022)$37 Billion4th

5. University of Pennsylvania

Despite what the name might suggest, the University of Pennsylvania is a private school. It also happens to be the second best school in the country for churning out alumni who become Fortune 500 CEOs.

University of PennsylvaniaAnswerUniversity Rank
Number of Alumni who became U.S. Presidents16th (Tie)
Number of Grad School Alumni who are CEOs of Fortune 500 Companies232nd
Endowment Size (2022)$21 Billion6th

6. LDS Church

The Jesus Christ Church of Latter Day Saints (also known as the LDS Church or the Mormon Church) has over 16 million members as of 2023. The church also owns a $100 billion investment fund and nearly 2 million acres of land across the U.S.

Notable members of the LDS Church include David Neeleman (the founder of JetBlue), Willard Marriott (the founder of the Marriott hotel chain), Nolan Bushnell (the creator of Atari), Ed Catmull (the former president of Pixar), and Clayton Christensen (a Harvard professor and author of the book “The Innovator’s Dilemma”).

7. AARP

The American Association of Retired Persons (AARP) is a nonprofit interest group that aims to make life better for people over 50. The organization has nearly 40 million members, and the magazine and bulletin it sends to its members are the two largest circulation publications in the United States.

8. Columbia University

Perhaps most well-known for graduating Barack Obama, Columbia has also graduated numerous other powerful politicians, judges, and Fortune 500 CEOs. Many billionaires, politicians, and media company editors have graduated from Columbia.

Columbia UniversityAnswerUniversity Rank
Number of Alumni who became U.S. Presidents16th (Tie)
Number of Grad School Alumni who are CEOs of Fortune 500 Companies185th
Endowment Size (2022)$13 Billion12th

9. Northwestern University

Northwestern is a business school powerhouse whose alumni go on to be executives at the most powerful companies across the U.S.

Northwestern UniversityAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies204th
Endowment Size (2022)$15 Billion10th

10. Johns Hopkins University

John Hopkins is 2nd most published research institution (behind Harvard) according to a 2018 analysis. That manifests as massive influence over the direction of both STEM innovation, medical innovation, and political policy making in the U.S.

Johns HopkinsAnswerUniversity Rank
Number of Alumni who became U.S. Presidents16th (Tie)
Number of Grad School Alumni who are CEOs of Fortune 500 Companies344th (Tie)
Endowment Size (2022)$9 Billion

11. Associated Press

The Associated Press (AP) is a nonprofit news agency that was founded in 1846. The AP has 3,300 employees and is cited as an authority by every other mainstream media company in the U.S. AP news reports are the backbone of American media and as such have a massive impact on the country.

12. Georgetown University

Georgetown has a much smaller endowment than many universities on this list, but the school is located in Washington DC and its graduates include many of the lawyers, lobbyists, political consultants, and judges that define the distribution of political power in the U.S.

GeorgetownAnswerUniversity Rank
Number of Alumni who became U.S. Presidents16th (Tie)
Number of Grad School Alumni who are CEOs of Fortune 500 Companies718th (Tie)
Endowment Size (2022)$3 Billion

13. Kaiser Permanente

Kaiser Permanente is a nonprofit healthcare company founded in 1945. The organization operates 39 hospitals, 724 medical offices, and has over 300,000 employees (including doctors & nurses). It also generated over $95 billion in revenue in 2022, although true to its nonprofit designation, it’s profit was negative $1.3 billion.

As of 2022, the nonprofit had 12.6 million health plan members.

14. Mayo Clinic

The Mayo Clinic is a nonprofit healthcare and research company that derives its power partly from its size (generating over $16 billion of revenue in 2022) and partly from its publications which influence both everyday people (through their website) and healthcare professionals.

15. Bill & Melinda Gates Foundation

The Gates Foundation has an endowment of $70 billion with tens of billions more promised in future years by Bill Gates and his billionaire friends. The Gates Foundation funds various human health, human development, and climate initiatives both in the U.S. and around the world.

16. University of Chicago

Notable alumni of the University of Chicago include Barack Obama, Bernie Sanders, Carl Sagan, Nobel Prize winner Milton Friedman, novelist Kurt Vonnegut, Oracle founder & CEO Larry Ellison, and numerous other influential politicians, FBI directors, economists, and business executives.

University of ChicagoAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies156th
Endowment Size (2022)$10 Billion

17. MIT

The Massachusetts Institute of Technology (MIT) is a driver of American innovation. Students and faculty of MIT invented the core technologies of the internet and many other technologies. Many of the advances in quantum computing, fusion power, and robotics that we see 10 years from now will be the result of research currently happening at MIT.

MITAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies435th (Tie)
Endowment Size (2022)$27 Billion5th

18. Cornell

Cornell’s alumni list includes 3 Nobel laureates in chemistry, 8 Nobel laureates in physics, 2 Nobel laureates in economics, 2 Nobel laureates in literature, and 1 Nobel laureate in peace. To date, no U.S. president has graduated from Cornell, but several presidents and leaders of other countries have. In particular, leaders of Taiwan and the Czech Republic seem to like attending Cornell. However, many high level U.S. politicians and political advisers have also attended Cornell (just not a U.S. president).

CornellAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies108th (Tie)
Endowment Size (2022)$10 Billion

19. Duke University

The largest company in the U.S. by market cap is Apple, and the CEO of Apple (Tim Cook) is a Duke alum. Duke is also the 8th most prolific publisher of all schools in the U.S., and its publications influence the direction of science, policy, and medicine in the U.S.

DukeAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies344th (Tie)
Endowment Size (2022)$12 Billion11th

20. Battelle Memorial Institute

Battle is a massive nonprofit research organization that manages many national labs on behalf of the U.S. Department of Energy. Battelle manages:

  • Brookhaven National Lab
  • Idaho National Lab
  • Lawrence Livermore National Lab
  • Los Alamos National Lab
  • Oak Ridge National Lab
  • National Renewable Energy Lab
  • Pacific Northwest National Lab
  • Savannah River National Lab

Battelle also manages the National Biodefense Analysis and Countermeasures Center on behalf of the U.S. Department of Homeland Security.

21. Linux Foundation

Linux is the operating system that runs the world behind the scenes. Roughly 96% of internet servers use the Linux operating system. Android is the most common mobile phone operating system, and Android is a version of Linux. And Linux is an open source software maintained by the Linux Foundation.

22. University of Notre Dame

Numerous presidents of other universities have graduated from Notre Dame, as have 2 Nobel laureates (in physics and biology), and many members of Congress.

University of Notre DameAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies435th
Endowment Size (2022)$19 Billion7th

23. Dartmouth College

Did you know Mr. Rogers went to Dartmouth? So did Dr. Seuss. Many other actors and politically powerful people also graduated from Dartmouth.

Dartmouth CollegeAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies108th (Tie)
Endowment Size (2022)$8 Billion

24. Boston College

Boston College alumni include U.S. senators, ambassadors, executives at companies ranging from the Campbell Soup Company to Goldman Sachs, and actors & athletes that helped define U.S. popular culture.

Boston CollegeAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies911th (Tie)
Endowment Size (2022)$3 Billion

25. NYU

New York University influences America through its research, cultural movements, and hundreds of thousands of alumni.

NYUAnswerUniversity Rank
Number of Alumni who became U.S. Presidents0n/a
Number of Grad School Alumni who are CEOs of Fortune 500 Companies812th (Tie)
Endowment Size (2022)$5 Billion

26. OpenAI

OpenAI changed the course of history with its development of AI models such as ChatGPT and GPT-4. It is currently the leading AI company and may possibly be the first to create general AI that can replace the work done by hundreds of millions of humans.

ChatGPT already had more than 100 million users within a few months of launch, making it the fastest adopted technology in human history.

27. CommonSpirit Health

CommonSpirit Health is a nonprofit health care company that operates 142 hospitals and nearly 2,200 care sites in 21 states. The nonprofit also generated $34 billion of revenue in 2022.

28. UPMC

The University of Pittsburgh Medical Center (UPMC) is a global nonprofit health care and research organization with 92,000 employees and 40 hospitals. UPMC has tens of billions of dollars worth of assets.

29. Ascension

Ascension is one of the largest private healthcare organizations in the U.S. Ascension operates 142 hospitals, 40 senior living facilities, and more than 2,600 total health care sites. The organization generated close to $30 billion of operating revenue in 2022.

30. Feeding America

Feeding America (founded in 1979) operates a nationwide network of more than 200 food banks that feeds tens of millions of Americans through partnerships with food pantries, soup kitchens, homeless shelters, and other community organizations. The nonprofit generated over $3.5 billion in revenue in 2021.

Since 2005, the nonprofit has operated an internal economy with a synthetic currency called “shares” which it uses to more efficiently allocate its resources to various communities around the country.

31. Apache Software Foundation

The Apache Software Foundation is a nonprofit that supports and manages a large number of open source software projects that are critical to internet infrastructure.

32. Wikimedia Foundation

The Wikimedia Foundation (WMF) is a nonprofit that hosts and manages the Wikipedia website which gets billions of monthly visits and has educated almost every person in the U.S. on multiple topics.

33. NPR

National Public Radio (NPR) is a nonprofit media company headquartered in Washington D.C. It operates through a national network of over 1,000 public radio stations across the U.S. and is listened to by millions of Americans on a regular basis.

34. Consumer Reports

Consumer Reports (CR) is a nonprofit dedicated to independent product testing, investigative journalism, and consumer-oriented research, public education, and advocacy. The company generates hundreds of millions of dollars in monthly revenue and operates 50 testing labs.

35. C-SPAN

The Cable-Satellite Public Affairs Network (C-SPAN) is a nonprofit cable and television network created in 1979 to cover U.S. federal government and other public affairs. C-SPAN is funded by its cable and satellite affiliates. It does not have ads on any of its networks or radio stations.

36. The Pew Charitable Trusts

The Pew Charitable Trusts is an independent nonprofit that conducts nonpartisan political and demographic research (among other things). The organization has a significant amount of influence because its research studies and data are used as sources that are quoted by many mainstream media outlets on a regular basis.

37. ProPublica

ProPublica is a nonprofit investigative journalism company that is staffed by world class reporters and editors from places like the Wall Street Journal and the New York Times. The company has more than 100 employees and has embarked on some multi-year research projects that have led to results like ProPublica’s national pollution map that highlighted toxic hotspots being created by various industrial companies.

38. Human Rights Campaign

The Human Rights Campaign (HRC) is an LGBTQ advocacy and political lobbying organization. The HRC pursues various legislative initiatives.

The HRC Foundation is a related nonprofit that works with the HRC.