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How to Cut Costs as a Small Business Owner


Effective cost cutting can be the difference between staying in business and going bankrupt. So, where do you start?

You should NOT start by cutting advertising or marketing expenses if your customer acquisition cost (CAC) is less than 30% of your annual gross profit per customer (AGPC). If you don’t know if your CAC is less than 30% of AGPC, then you need to measure that.

You can calculate CAC by dividing the total amount of money you spend on advertising in a month by the total number of new customers that you acquire in that month through advertising. So, for example, if you spend $3000 on Facebook ads in a month and get 10 new customers, then your CAC is $3000 / 10 = $300.

If each of those customers signs up for a subscription that costs $100 per month, then your AGCP is 12 x $100 = $1,200. That means your CAC ($300) is just 25% of your AGCP ($1,200). That’s good! Don’t stop spending money on those Facebook ads or else your cost cutting will start killing your business!

On the other hand, suppose each customer only signed up for a $29/month subscription. Then your AGPC would only be 12 x $29 = $348, and your CAC ($300) would make up a whopping 86% of your AGPC. That’s not very good, and you should probably cut that Facebook ad spend.

Beyond cutting unprofitable advertising spend, here are several additional ways you can cut costs in your business:

1. Shop around for insurance

Businesses often carry a variety of different types of insurance. General liability insurance, errors & omissions (E&O) insurance, commercial property insurance, vehicle insurance, malpractice insurance, workers’ compensation insurance, cyber insurance, etc. By shopping around, you may be able to find equivalent insurance coverage that costs significantly less. This cost cutting strategy is most effective for high liability businesses such as:

  • Construction companies
  • Roofing contractors
  • Surgery centers
  • Tow truck companies
  • Apartment complexes
  • Medical practices

However, many other businesses including retail stores can often save thousands of dollars per year.

2. Automate as much as possible

Almost every business has repetitive tasks than can be partially or completely automated, saving time and therefore payroll expense (or freeing up that time for getting more business).

Here are some common examples of tasks that can be automated:

  • Email marketing campaigns
  • Data entry
  • Social media posting
  • Cold email outreach
  • Invoice processing
  • Customer service request routing
  • Syncing data (possibly using Zapier) between CRM, Quickbooks, ERP, practice management systems, project management software, calendar, and/or any other software tools used by the company.

3. Optimize staffing

Do you have a general manager who spends half their time doing front desk work that you could hire someone for minimum wage to do? Do you have a marketing manager on your payroll who costs twice as much as hiring an agency while only giving you half the performance of one? Do you have a customer service employee who costs 5 times as much as hiring a customer service employee from the Philippines? Those are opportunities for cost cutting.

In general, ask yourself this question: Can some of the work being done by your highly paid employees be done just as well by lower paid employees?

If so, cut back on the hours of the higher paid employees or let them go altogether and increase the hours of lower paid employees who can do the same work (or hire more lower paid employees to cover the work). In some instances, you may even be able to replace full-time employees in the United States with more qualified full-time employees in the Philippines or Columbia. This works especially well for staff working in low-level backoffice support roles such as phone customer support or executive assistance.

However, cutting employee costs should be done carefully. Here are some common mistakes business owners make when cutting payroll:

  1. They cut hours for all employees. Instead, they should cut hours for their least productive employees while maintaining or increasing the hours of their best employees. If you don’t know which employees are most productive, start by measuring that (measuring isn’t as hard as you may think).
  2. They cut hours for hourly employees but don’t cut salaried employees. Most businesses pay much more to their salaried employees. If a business has a single salaried employee who isn’t necessary, that usually represents $30,000 at minimum of annual expense that can be cut.

If you’d like help figuring out how to cut costs without damaging your business, send me a message through the form below.

4 Ways Veterinarians Can Increase Lifetime Customer Value


A dog in a veterinarian's office waiting room.

The lifetime value (LTV) of a customer is the total amount of revenue generated from that customer (ever). For example, if a pet owner moves to your local area, visits your veterinary practice 15 times spending $100 each time, and then moves away, your LTV for that customer was 15 x $100 = $1,500.

Here are 4 ways to increase your average customer LTV.

1. Sell pet medication

So long as it is legal in your local area, you should be selling pet medication directly rather than just writing prescriptions that a pet owner fills online. You should of course allow your customers the option to buy the medication elsewhere, but you should also offer the option of filling the prescription in-house (which many customers WILL take you up on).

2. Use automated email & text campaigns

Every time you intake a new customer, you should collect their email and phone number. You can then send them automated reminders whenever their pet(s) are coming up to the time when they will need a vaccine, more flea & tick medication, a check-up, or anything else. This is very simple, but many veterinarians don’t do it. Not doing this can quite literally cost your practice $10,000+ per year in lost revenue.

3. Offer subscriptions

Over 3 million pet owners in the U.S. have pet health insurance, and pet insurance for an adult dog can often be over $50 per month. That’s over $600 per year per pet. Veterinarians can directly compete with the growing pet insurance industry by offering “concierge memberships” which allow pet owners to pay monthly subscription fee that allows them to come in whenever they need. If you sell a $50 monthly subscription to a pet owner that lives in your town for 5 years, that pet owner would pay a total of 5 x 12 x $50 = $3,000 (the customer LTV). That’s more money than the average LTV for many veterinary practices. If it’s more than your average LTV, you should consider offering a concierge membership. Not all customers will take you up on the offer, but the ones that do will fatten your bottom line.

You might even consider offering multiple levels of subscription, depending on your local customer base. For example, a cheaper subscription might not include surgery or cancer treatments while a more expensive option could include one or both of those.

4. Acquire a dog training business

If you’re really ambitious about growing your veterinary business, you may want to consider buying a dog training business. Dog owners often spend $1,000 to $2,000 on training within the first year of buying a new puppy. By acquiring a dog training business, you can capture that revenue AND benefit from cross-referring pet owners between your veterinary practice and your dog training business.

If you’d like help taking your vet practice profits to the next level, send me an email through the form below.

The Lahaina Fire: $3+ Billion in Property Damage, Over 100 Dead, and an Incompetent Local Government


Lahaina fire consuming a building with a van

Last month, the median home price in Lahaina was just over $1 million.

This month, half of those homes (almost 2,000) were destroyed or damaged in a wildfire that caused over $3 billion in estimated property damage and killed at least 114 people, with over 800 people still missing even as 90% of the burn area has been searched.

Many of the missing people are likely tourists who quickly fled the island in the aftermath of the fire without realizing anyone was looking for them. Others may be duplicates since some names are only first names or only last names. However, the fire was so hot that it’s also possible that some people were completely cremated, leaving nothing behind — not even bones.

Frustratingly, many of the deaths were preventable, being caused by incompetent local government workers who blockaded the main road out of Lahaina and redirected traffic back into the worst part of the fire. The county Facebook page also told Lahaina residents to shelter in place. In the end, it was the people who violated that directive and drove around the baricades or sheltered in the ocean that ended up surviving.

Local emergency responders also failed to notify the public that the fire had spread for more than an hour after it had already started consuming homes, and the all-purpose emergency sirens in the city were never activated.

For two days after the city had been destroyed and the fire contained, some Lahaina residents whose homes had been destroyed sought refuge in a hotel that had lost power. The people ran out of food, but no emergency aid came despite the hotel being directly accessible by boat and despite there being a still-functional airport down the road. Eventually, many of the people left and found their own way to aid stations.

To add insult to injury, neither Maui’s local government nor FEMA stepped in to restore cell service to Lahaina for several days after the fire. For comparison, in Florida, state emergency response teams have portable cell towers that can be immediately deployed to an area hit by a hurricane or other disaster, along with generators to power those towers if necessary. In Lahaina, portable cell towers only arrived days later.

And as if all of that wasn’t bad enough, local government officials told outsiders that Maui was closed for business. A week and a half later, over 8,000 Lahaina residents have now filed for unemployment, and even the businesses that survived the fire are cutting staff due to a complete lack of tourists. Maui’s local officials are now backpeddling and begging tourists to visit Maui. Lahaina normally contributes almost $800 million a year to the Hawaiian state economy.

Big personal injury law firms like Morgan & Morgan have already filed lawsuits against Hawaiian Electric, a utility company whose downed power lines are suspected of having started the fire. But, given the number of lethal mistakes the local government made, including telling people to shelter at home, I wouldn’t be surprised to see a class action lawsuit against Maui County as well.

References

[1] KITV 4 Island Television: In deadly Maui wildfires, communication failed. Chaos overtook Lahaina along with the flames

[2] Morgan & Morgan files lawsuit against Hawaiian Electric for negligence

[3] JD Supra: Litigation over Lahaina wildfire commences as residents claim negligence of Hawaiian Electric Industries resulted in over 100 deaths

6 Industries with Low Customer Loyalty


1. Gas stations

Most people won’t go out of their way to go to a particular gas station if there is a closer, more convenient gas station. In fact, most people won’t even turn around to go to a gas station on the other side of the road if there is one on this side of the road. Gas franchises like Shell have tried to fight this by introducing loyalty programs and advertising their “superior” additives, and those work for a very small subset of customers, but the majority of most customers will still choose a gas station based on (1) convenience / location, (2) how spacious / clean / nice the gas station looks, and possibly also (3) any restaurants that the gas station may have inside it.

2. Airlines

Most people choose flights based on cost (including the cost of baggage). Some may also consider flexibility (i.e. the ability to cancel or reschedule without a fee). And tall people are likely to consider leg room. However, almost no one cares about the actual airline they purchase a ticket with, unless it is for one of the three reasons just mentioned.

3. Car rentals

Most people book car rentals through a third-party website (either an airline website or a search engine aggregator like Kayak.com or Hotels.com). Typically, the decision will be based on (1) price and (2) the type of car. The company renting the car doesn’t really matter to consumers.

4. Home internet service

Not many people love their internet service provider. And most people don’t even have many options. If they did have options, they would probably choose to change away from Comcast.

5. Credit cards

People choose credit cards based on opportunity (e.g. which company offers it to them), what they can qualify for, what benefits the card offers, and what fees the card has. Not many people choose cards specifically because it is offered by American Airlines or Bank of America.

6. TVs

As I write this article, I had to glance over to see what brand of TV is mounted on my wall. That should tell you all you need to know about customer loyalty in the TV manufacturing industry.

U.S. Bans Quantum Computing Investments in China


Last week, Biden used emergency powers to ban U.S. investors from investing in Chinese quantum computing and computer chip manufacturing companies. The full scope of the ban still has to be fleshed out by the Treasury Department following Biden’s executive order, but we already know that investments in essentially all Chinese quantum computing companies will be banned, as will investments in most Chinese computer chip manufacturing companies. Additionally, U.S. investors in certain Chinese AI companies will have to notify the federal government any time they make such an investment.

Fortunately, this won’t affect most people in the U.S. since publicly traded companies are currently excluded from the ban. That means if you own stock in a publicly traded Chinese company, you’re okay. However, the ban will heavily impact U.S. private equity and venture capital firms as well as hedge funds.

And this is probably only the beginning. Biden’s executive order leaves open the possibility for other technologies to be added to the list of banned investments, and even if that doesn’t happen, Congress is currently considering legislation that would also ban investments in certain Chinese biotech companies.

Somewhat strangely though, the current ban only focuses on equity investments, excluding both traditional debt financing as well as intellectual property licensing. Arguably, a combination of debt financing and IP licensing would be even more helpful than just equity investments alone.

Summary of the Ban

“[The U.S. Treasury & other agencies] shall issue… regulations that require United States persons to provide notification of information relative to certain transactions involving covered foreign persons (notifiable transactions) and that prohibit United States persons from engaging in certain other transactions involving covered foreign persons (prohibited transactions).”

Biden’s Executive Order from August 9th

The executive order authorizes the U.S. Treasury secretary to prohibit or restrict U.S. investments in Chinese entities in three sectors:

  1. Semiconductors and microelectronics,
  2. Quantum computers and other quantum information technologies, and
  3. Certain AI systems.

The orders target private equity, venture capital, joint ventures, greenfield investments (i.e. a U.S. company starting a new venture in a foreign country by constructing new operational facilities from the ground up), and debt financing. The Treasury’s ANPRM (advanced notice of proposed rulemaking) published 2 days ago specified an expected carve out for publicly traded securities or exchange-traded funds.

Additionally, the Treasury does not currently plan to apply any provisions of the ban (or the notification requirements) retroactively, but the Treasury may request info about transactions that occur between the date of the order (August 9th) and the date when final regulations go into effect.

Investors have until September 28, 2023 to sent comments to the Treasury regarding the ANPRM.

What is a “country of concern”?

Biden’s executive order listed 3 countries of concern:

  • The People’s Republic of China
  • The Special Administrative Region of Hong Kong
  • The Special Administrative Region of Macau

In other words, all of China and only China is a “country of concern” for the purposes of this order.

What is a “covered foreign person”?

The executive order defines the term “covered foreign person” as a person (human, business entity, government entity, or other legal person) of a country of concern (i.e. China) who is engaged in activities identified by regulations under this order and involving one or more covered national security technologies and products.

The Treasury’s ANPRM proposes to modify this definition to the following: (1) a person of a country of concern that is engaged in, or a person of a country of concern that a U.S. person knows or should know will be engaged in, an identified activity with respect to a covered national security technology or product; or (2) a person whose direct or indirect subsidiaries or branches are referenced in item (1) and which, individually or in the aggregate, comprise more than 50% of that person’s consolidated revenue, net income, capital expenditure, or operating expenses.

The ANPRM also proposes to define “person of a country of concern” to mean (1) any individual that is not a U.S. citizen or lawful permanent resident of the United States and is a citizen or permanent resident of a country of concern; (2) an entity with a principal place of business in, or an entity incorporated in or otherwise organized under the laws of a country of concern; (3) the government of a country of concern, including any political subdivision, political party, agency, or instrumentality thereof, or any person owned, controlled, or directed by, or acting for or on behalf of the government of such country of concern; or (4) any entity in which a person or persons identified in items (1) through (3) holds individually or in the aggregate, directly or indirectly, an ownership interest equal to or greater than 50%.

Under this definition, a U.S. startup headquartered in Silicon Valley but which is majority owned by a Chinese company would be a person of a country of concern.

What are “covered national security technologies and products”?

The term “covered national security technologies and products” means sensitive technologies and products in the (1) semiconductors and microelectronics, (2) quantum information technologies, and (3) artificial intelligence sectors that are critical for the military, intelligence, surveillance, or cyber-enabled capabilities of China. Where applicable, “covered national security technologies and products” may be limited by reference to certain end-uses of those technologies or products.

“The Treasury Department does not contemplate that the program will entail a case-by-case review of U.S. outbound investments… [but rather] expects that the transaction parties will have the obligation to determine whether a given transaction is prohibited, subject to notification, or permissible without notification.”

Currently, the Treasury is considering the following types of regulations for each of the three covered sectors:

  • Semiconductors — bans & notification requirements
  • Quantum computers — complete ban
  • AI — notification requirements only

Proposed semiconductor technologies that would be the subject of prohibited transactions:

  • Software for Electronic Design Automation: The development or production of electronic design automation software designed to be exclusively used for integrated circuit design.
  • Integrated Circuit Manufacturing Equipment: The development or production of front-end semiconductor fabrication equipment designed to be exclusively used for the volume fabrication of integrated circuits.
  • Advanced Integrated Circuit Design: The design of integrated circuits that exceed the thresholds in Export Control Classification Number (ECCN) 3A090 in supplement No. 1 to 15 CFR part 774 of the Export Administration Regulations (EAR), or integrated circuits designed for operation at or below 4.5 Kelvin.
  • Advanced Integrated Circuit Fabrication: The fabrication of integrated circuits that meet any of the following criteria: (i) logic integrated circuits using a non-planar transistor architecture or with a technology node of 16/14 nanometers or less, including but not limited to fully depleted silicon-on-insulator (FDSOI) integrated circuits; (ii) NOT–AND (NAND) memory integrated circuits with 128 layers or more; (iii) dynamic random-access memory (DRAM) integrated circuits using a technology node of 18 nanometer half-pitch or less; (iv) integrated circuits manufactured from a gallium-based compound semiconductor; (v) integrated circuits using graphene transistors or carbon nanotubes; or (vi) integrated circuits designed for operation at or below 4.5 Kelvin.
    • “Fabrication of integrated circuits” is defined as the process of forming devices such as transistors, poly capacitors, non-metal resistors, and diodes, on a wafer of semiconductor material.
  • Advanced Integrated Circuit Packaging: The packaging of integrated circuits that support the three-dimensional integration of integrated circuits, using silicon vias or through mold vias.
    • “Packaging of integrated circuits” is defined as the assembly of various components, such as the integrated circuit die, lead frames, interconnects, and substrate materials, to form a complete package that safeguards the semiconductor device and provides electrical connections between different parts of the die.
  • Supercomputers: The installation or sale to third-party customers of a supercomputer, which are enabled by advanced integrated circuits, that can provide a theoretical compute capacity of 100 or more double-precision (64-bit) petaflops or 200 or more single-precision (32-bit) petaflops of processing power within a 41,600 cubic foot or smaller envelope.

Proposed semiconductor technologies that would be the subject of notifiable transactions:

  • Integrated Circuit Design: The design of integrated circuits for which transactions involving U.S. persons are not otherwise prohibited in section III.G.
  • Integrated Circuit Fabrication: The fabrication of integrated circuits for which transactions involving U.S. persons are not otherwise prohibited in section III.G.
  • Integrated Circuit Packaging: The packaging of integrated circuits for which transactions involving U.S. persons are not otherwise prohibited in section III.G.

Proposed quantum information technologies that would be the subject of prohibited transactions:

  • Quantum Computers and Components: The production of a quantum computer, dilution refrigerator, or two-stage pulse tube cryocooler.
  • Quantum Sensors: The development of a quantum sensing platform designed to be exclusively used for military end uses, government intelligence, or mass-surveillance end uses.
  • Quantum Networking and Quantum Communication Systems: The development of a quantum network or quantum communication system designed to be exclusively used for secure communications, such as quantum key distribution.

The Treasury is also considering AI technologies which would be the subject of notifiable transactions (and possibly but not necesssarily prohibited transactions), but has yet to define exactly what these systems would be. If you run or invest in AI companies, you might want to submit a comment to the Treasury to weigh in on this.

What is an “excepted transaction”?

An “excepted transaction” is a transaction with a covered foreign person which is excepted from prohibition or notice requirements under the regulations promulgated under the executive order, despite meeting the definitional elements of a “covered transaction” as specified below.

The Treasury’s proposed definition of a covered transaction is an investment:

  • i. into a publicly traded security, with “security” defined as set forth in section 3(a)(10) of the Securities Exchange Act of 1934; or
  • ii. into an index fund, mutual fund, exchange-traded fund, or a similar instrument (including associated derivatives) offered by an investment company as defined in the section 3(a)(1) of the Investment Company Act of 1940 or by a private investment fund; or
  • iii. made as a limited partner into a venture capital fund, private equity fund, fund of funds, or other pooled investment funds, in each case where
    • A. the limited partner’s contribution is solely capital into a limited partnership structure and the limited partner cannot make managerial decisions, is not responsible for any debts beyond its investment, and does not have the ability (formally or informally) to influence or participate in the fund’s or a covered foreign person’s decision making or operations, and
    • B. the investment is below a de minimis threshold to be determined by the Secretary.

Notwithstanding the above, any investment that affords the U.S. person rights beyond those reasonably considered to be standard minority shareholder protections will not constitute an “excepted transaction”. Such rights include, but are not limited to:

  • i. Membership or observer rights on, or the right to nominate an individual to a position on, the board of directors or an equivalent governing body of the covered foreign person; or
  • ii. Any other involvement, beyond the voting of shares, in substantive business decisions, management, or strategy of the covered foreign person.

Additionally, the Treasury proposes to label the following types of transactions as excepted transactions:

  • The acquisition of the equity or other interest owned or held by a covered foreign person in an entity or assets located outside of a country of concern where the U.S. person is acquiring all interests in the entity or assets held by covered foreign persons; or
  • An intracompany transfer of funds from a U.S. parent company to a subsidiary located in a country of concern; or
  • A transaction made pursuant to a binding, uncalled capital commitment entered into before the date of the Order.

The Treasury is also considering whether to except investors or investments into funds beneath a defined threshold, based on one or more benchmarks such as the size of the limited partner’s investment in the fund or the size of the limited partner itself.

The Treasury is also considering whether to except buyouts of country of concern ownership.

Who is a “United States person”?

For purposes of this executive order and the regulations promulgated thereunder, a “United States person” is any of the following:

  • Any U.S. citizen
  • Any U.S. lawful permanent resident
  • Any entity organized under the laws of the U.S. or any jurisdiction within the U.S. (such as a U.S. state)
  • Any foreign branch of such entity
  • Any person in the U.S.

What is a “covered transaction”?

The Treasury’s ANPRM proposes to define “covered transaction” as either a prohibited transaction or a notifiable transaction.

The proposed definition of covered transaction is a U.S. person’s direct or indirect (1) acquisition of an equity interest or contingent equity interest in a covered foreign person; (2) provision of debt financing to a covered foreign person where such debt financing is convertible to an equity interest; (3) greenfield investment that could result in the establishment of a covered foreign person; or (4) establishment of a joint venture, wherever located, that is formed with a covered foreign person or could result in the establishment of a covered foreign person. The Treasury currently intends this definition to be forward-looking and not to cover transactions and the fulfillment of uncalled, binding capital commitments with cancellation consequences made prior to the issuance of Biden’s executive order on August 9, 2023.

The Treasury is considering including “indirect” transactions as “covered transactions” in order to close loopholes that would otherwise result, and to clarify that attempts to evade prohibitions on certain transactions cannot find safe harbor in the use of intermediary entities are are not “U.S. persons” or “covered foreign persons”. One example of such conduct would be a U.S. person knowingly investing in a third-country entity that will use the investment to undertake a transaction with a covered foreign person that would be subject to the program if engaged in by a U.S. person directly.

The Treasury does not intend to cover the following types of activities though (so long as they don’t involve the definitional elements of a covered transaction):

  • University-to-university research collaborations
  • Contractual arrangements or the procurement of material inputs for any of the covered national security technologies or products (such as raw materials)
  • Intellectual property licensing arrangements (personally, this seems like an odd type of activity to exclude, and I wouldn’t be surprised if the Treasury changed their mind and decided to include such IP licensing under certain conditions)
  • Bank lending
  • The processing, clearing, or sending of payments by a bank
  • Underwriting services (you’re welcome, investment bankers)
  • Debt rating services
  • Prime brokerage
  • Global custody
  • Equity research or analysis
  • Other services secondary to a transaction

The definition of “covered transaction” would also exclude “excepted transactions”.

References

[1] Executive Order on addressing United States investments in certain national security technologies and products in countries of concern. August 9, 2023.

[2] U.S. Department of the Treasury Advance Notice of Proposed Rulemaking (ANPRM): Provisions pertaining to U.S. investments in certain national securities technologies and products in countries of concern

[3] International Emergency Economic Powers Act (IEEPA)

[4] National Emergencies Act (NEA)

List of 59 Consumer Discretionary Services


Below is a list of 59 different examples of consumer discretionary services. Many of these have average order values over $100.

1. Photography

Professional portrait photography, couples’ photography, and family photography are all examples of photography-related consumer discretionary services.

2. Botox

3. Personal training

4. Tattoos

5. Nail care

6. Custom suit creation

7. Sky diving

8. Dog training

9. Horse riding lessons

10. Home window washing

11. Driveway pressure washing

12. Roof pressure washing

13. Home soft/power washing

14. Gutter cleaning

15. Art classes

16. Escape rooms

17. Rage rooms

18. Massages

There are several types of massage services that could be offered including couples massages, Swedish massages, therapeutic massages, deep tissue massages, etc.

19. Hair styling

20. Nose jobs

21. Breast augmentation

22. Breast lift

23. Liposuction

24. Laser hair removal

25. Lasik eye surgery

26. Hair transplant

27. Lip augmentation

28. Butt augmentation

29. Facelift

30. Labiaplasty

31. Gender change surgery

32. Bathroom remodeling

33. Pool cleaning

34. Car detailing

35. Concealed carry training

36. Martial arts training

37. Cooking classes

38. Music lessons

Guitar and piano lessons are some of the most popular music lessons.

39. Dance lessons

40. Romantic matchmaking

41. Niche hobby/interest conference

Examples of such hobbies/interests:

  • Quilting
  • Knitting
  • Science fiction (i.e. comic cons)
  • Planes
  • Boats

42. Boat & yacht charters

43. Med spa treatments (e.g. facials, body wraps)

44. Customized perfume/fragrance creation

45. Customized perfume creation workshop

46. Private language tutoring

47. Doggy day camp

To be discretionary, this should be framed as “do this to be good to your dog” rather than “do this while you go to work”, although the latter is of course a real benefit for many customers of doggy day camps.

48. Goat yoga

49. Personalized astrology or tarot readings

50. Singing lessons

51. Customized perfume creation workshop

52. Personalized nutrition/meal plan

53. Woodworking & carpentry workshops

54. Welding classes

55. Hot air balloon ride

56. Artisanal chocolate-making workshops

57. Pole dancing classes

58. Pilates & yoga classes

59. Workout classes