"69% of companies that bought 2022 Super Bowl ads underperformed the S&P 500 over the next year, so why are companies like Google, Amazon, and DraftKings willing to shell out $7 million for a...

TikTok has a four-stage internal economy: (1) users can buy "coins" in exchange for real money, (2) users can spend their coins to buy & send virtual gifts (e.g. TikTok roses) to other TikTok...

"Building a product or producing content before identifying your target market is like building a boat without deciding whether it is for fishing in the Everglades or sailing between Miami and Mexico...

Many contracts contain the phrase "in consideration of the foregoing", but what does that phrase mean? The word "foregoing" means whatever was just mentioned or stated. The phrase "in...

A personal financial advisor is someone who will help you manage your personal finances. In general, the cost of hiring a financial advisor is either an hourly cost of $100-500 per hour or a...

Kentucky Fried Chicken was founded by Harland Sanders at age 62. My advisor in grad school, Bruce Donald, cofounded a protein design software company when he was about 60. The...