There is a universal human drive to feel like you are part of something bigger than yourself:

• The goal of Buddhism is to reach Nirvana which is described as a state free of ego and preoccupation with “self”. In other words, Nirvana is transcending yourself as an individual and being part of something “universal”.
• Christians describe themselves (and their churches) as being part of the “body of Christ”. Christians are all “children of God” who are connected through God.
• New age religions talk about being “one with the universe”.

To be spiritual means to look for the answer to that universal drive in metaphysics rather than physics. However, politicians have realized there are also compelling answers to that universal drive that lie well within the domain of the natural rather than supernatural. Identity politics is all about motivating people to take the actions you want them to take by making them feel like they are part of larger groups of similar people.

Business leaders can also tap into this universal human drive to be part of something greater.

• Rally your team around a shared selfless purpose that will benefit others (e.g. reducing air pollution / democratizing clean air, making college more accessible to everyone, or even democratizing access to retirement planning services with AI), and
• Instill a sense of camaraderie within your team.