Whether you run a business that sells hipster products or are an aspiring content creator with a love of coffee, you should know who the top coffee influencers on TikTok are (so you can either partner with them or copy their video styles). Here are the top 8 coffee influencers on TikTok:
1. Ethan Rode
Unlike many coffee influencers, Ethan doesn’t only make voiceless audiovisual porn of the coffee-making process. He also infuses a bit of face time, personal life, and humor into his videos which means his audience will likely convert at a higher rate when he makes an ask.
2. Tanner Colson
Tanner creates highly visual videos of coffee making with an educational voiceover. Delivering education and using his own voice means his audience has more trust in him than do audiences of influencers which just use ASMR sounds or superficial descriptions of their processes.
3. Home Coffee Beans
Home Coffee Beans is a couple that doesn’t have an especially consistent style of video making which means many of their videos barely get over a thousand views, but some videos get tens to hundreds of thousands or even millions of views. Because of their inconsistency, I would only try to work with them to promote a product if I had a clear idea of how they could make a video that was similar to one of their previous high-performing videos in some way.
4. Barista Hamburg
The majority of Barista Hamburg’s videos get at least 100k views which means I would prefer to partner with him over an inconsistent account like Home Coffee Beans if I was trying to sell a product.
5. Connor Russell
Connor works at a coffee shop (a romantic idea for many people), and he plays into that curiosity of people (“what would it be like to work at a coffee shop?”) by making POV style videos.
6. Alex Gren Coffee
Alex narrates videos with her own voice which increases audience trust compared with some bigger coffee influencers like Connor Russell. She also does a lot of personal vlogging beyond just coffee.
7. Noah Stern Coffee
Interestingly, Noah only has 64,500 followers but is followed by MUCH larger coffee influencers including Connor Russell (2.4 million followers), Tanner Colson (1.5 million followers), Barista Hamburg (710,000 followers), and Alex Gren (124,000 followers). You might even call Noah a “meta influencer” (he influences the influencers). His small but high value audience means Noah would be a fantastic person to reach out to if you’re trying to find an influencer to promote a product for coffee nerds (as long as the product doesn’t compete with products he is already selling).
8. Ryan Tag Coffee
Ryan is still pretty small on TikTok (less than 27,000 followers), but he’s one of the 23 accounts followed by Connor Russell, a coffee TikTok influencer with 2.4 million followers.
If you’re trying to find a content niche, be it on TikTok, a Youtube channel, or a blog, then check out this article on 17 niche food industry blogs for inspiration. You might also want to look at this compilation of NYT bestseller book titles to get inspiration for how to name your videos or blog posts.