List of 59 Consumer Discretionary Services


Below is a list of 59 different examples of consumer discretionary services. Many of these have average order values over $100.

1. Photography

Professional portrait photography, couples’ photography, and family photography are all examples of photography-related consumer discretionary services.

2. Botox

3. Personal training

4. Tattoos

5. Nail care

6. Custom suit creation

7. Sky diving

8. Dog training

9. Horse riding lessons

10. Home window washing

11. Driveway pressure washing

12. Roof pressure washing

13. Home soft/power washing

14. Gutter cleaning

15. Art classes

16. Escape rooms

17. Rage rooms

18. Massages

There are several types of massage services that could be offered including couples massages, Swedish massages, therapeutic massages, deep tissue massages, etc.

19. Hair styling

20. Nose jobs

21. Breast augmentation

22. Breast lift

23. Liposuction

24. Laser hair removal

25. Lasik eye surgery

26. Hair transplant

27. Lip augmentation

28. Butt augmentation

29. Facelift

30. Labiaplasty

31. Gender change surgery

32. Bathroom remodeling

33. Pool cleaning

34. Car detailing

35. Concealed carry training

36. Martial arts training

37. Cooking classes

38. Music lessons

Guitar and piano lessons are some of the most popular music lessons.

39. Dance lessons

40. Romantic matchmaking

41. Niche hobby/interest conference

Examples of such hobbies/interests:

  • Quilting
  • Knitting
  • Science fiction (i.e. comic cons)
  • Planes
  • Boats

42. Boat & yacht charters

43. Med spa treatments (e.g. facials, body wraps)

44. Customized perfume/fragrance creation

45. Customized perfume creation workshop

46. Private language tutoring

47. Doggy day camp

To be discretionary, this should be framed as “do this to be good to your dog” rather than “do this while you go to work”, although the latter is of course a real benefit for many customers of doggy day camps.

48. Goat yoga

49. Personalized astrology or tarot readings

50. Singing lessons

51. Customized perfume creation workshop

52. Personalized nutrition/meal plan

53. Woodworking & carpentry workshops

54. Welding classes

55. Hot air balloon ride

56. Artisanal chocolate-making workshops

57. Pole dancing classes

58. Pilates & yoga classes

59. Workout classes

Ricky Nave

In college, Ricky studied physics & math, won a prestigious research competition hosted by Oak Ridge National Laboratory, started several small businesses including an energy chewing gum business and a computer repair business, and graduated with a thesis in algebraic topology. After graduating, Ricky attended grad school at Duke University in the mathematics PhD program where he worked on quantum algorithms & non-Euclidean geometry models for flexible proteins. He also worked in cybersecurity at Los Alamos during this time before eventually dropping out of grad school to join a startup working on formal semantic modeling for legal documents. Finally, he left that startup to start his own in the finance & crypto space. Now, he helps entrepreneurs pay less capital gains tax.

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