Below is a list of 59 different examples of consumer discretionary services. Many of these have average order values over $100.
1. Photography
Professional portrait photography, couples’ photography, and family photography are all examples of photography-related consumer discretionary services.
2. Botox
3. Personal training
4. Tattoos
5. Nail care
6. Custom suit creation
7. Sky diving
8. Dog training
9. Horse riding lessons
10. Home window washing
11. Driveway pressure washing
12. Roof pressure washing
13. Home soft/power washing
14. Gutter cleaning
15. Art classes
16. Escape rooms
17. Rage rooms
18. Massages
There are several types of massage services that could be offered including couples massages, Swedish massages, therapeutic massages, deep tissue massages, etc.
19. Hair styling
20. Nose jobs
21. Breast augmentation
22. Breast lift
23. Liposuction
24. Laser hair removal
25. Lasik eye surgery
26. Hair transplant
27. Lip augmentation
28. Butt augmentation
29. Facelift
30. Labiaplasty
31. Gender change surgery
32. Bathroom remodeling
33. Pool cleaning
34. Car detailing
35. Concealed carry training
36. Martial arts training
37. Cooking classes
38. Music lessons
Guitar and piano lessons are some of the most popular music lessons.
39. Dance lessons
40. Romantic matchmaking
41. Niche hobby/interest conference
Examples of such hobbies/interests:
- Quilting
- Knitting
- Science fiction (i.e. comic cons)
- Planes
- Boats
42. Boat & yacht charters
43. Med spa treatments (e.g. facials, body wraps)
44. Customized perfume/fragrance creation
45. Customized perfume creation workshop
46. Private language tutoring
47. Doggy day camp
To be discretionary, this should be framed as “do this to be good to your dog” rather than “do this while you go to work”, although the latter is of course a real benefit for many customers of doggy day camps.