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Category: Business tactics, strategy, and management

link to How partners got mad by speaking different languages

How partners got mad by speaking different languages

"We do not see things as they are. We see things as we are."-- The Talmud In 2013, Daniel Burstein and a team of his coworkers at MECLABS were organizing a conference panel about email...

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link to A&W v. McDonald’s — How to save millions of dollars

A&W v. McDonald’s — How to save millions of dollars

“We were aggressively marketing a one-third-pound hamburger for the same price… but despite our best efforts, including first-rate TV and radio promotional spots, they just weren’t...

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link to Six efficiencies of (small) scale companies

Six efficiencies of (small) scale companies

Big companies have the money to build big efficient factories, but not every company is a factory.  Sometimes, there is an advantage in being small.  Here are six advantages of (small)...

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