I asked 100 business owners the following 3 questions. Only 1 person answered all of them correctly:

1. What is the highest margin product that a car dealership sells?
2. What tax loophole lets you sell an S corporation without paying any capital gains tax?
3. What type of old-school (non-tech) company owns zero real estate and zero machinery but is still commonly bought by private equity funds for more than 20x annual profit?

If you answered all three questions, then congratulations! You are a finance expert and your business is likely worth over $10 million. If you couldn’t answer all of the questions, then subscribe to the Axiom Alpha Letter and I will teach you everything I know about real world finance for business owners.

Examples of past newsletter issues:

1. How to sell a company for a billion dollars and pay zero capital gains tax
2. How to get software-level gross margins by renting chickens
3. Why you should (almost) never invest in a company that buys stadium naming rights
4. Predicting First Republic Bank’s collapse a month in advance
5. The most recession-proof business is dissolving bodies