A good B2B SaaS product is one which the customer deeply embeds into their business so that the product is very sticky. SaaS products built for specific industries (“niches“) often have that property. They also benefit from cheaper marketing, higher pricing power, and less competition (compared with more general SaaS companies). Here are some of the common categories of SaaS products which can be specialized to particular industry niches:
- CRMs
- ERPs
- Practice management software (basically an all-in-one software to run your business)
- Project management software
- Market / pricing data tools
- Simulation / modeling software
In the rest of this article, I’m going to list 66 different industries which are profitable target markets for entrepreneurs buying or building B2B SaaS companies.
1. Veterinarians
Examples of existing veterinarian-specific software:
- ImproMed
- IDEXX Neo
- Cornerstone Software
- Covetrus Avimark
- Covetrus Pulse
- Chetu
- Provet Cloud
- eVetPractice
- DaySmart Vet
- ezyVet
- VETport
- Vetstart
- Vetter Software
- VetBlue
- Shepherd
- Digitail
- Dragon Veterinary
2. Dentists
Examples of dentist-specific SaaS products:
3. Podiatrists
Examples of podiatrist-specific software:
- Dr Chrono podiatry EHR, practice management, and billing software
- The Printed Foot Design Software
4. Psychiatrists
5. Plastic & cosmetic surgeons
6. Personal injury law firms
7. CPA firms
Examples of CPA-specific SaaS products:
- Canopy
- Avise
- CPACharge
8. EA firms
Enrolled agents are tax professionals with less training than CPAs. Their practices tend to be narrower in scope than a CPA.
9. Immigration law firms
Examples of immigration law firm specific software:
- DocketWise
- Imagility
- Lolly Law
10. Family law firms
11. SEC-registered investment advisors
Examples of RIA-specific software:
- Altruist
- Tamarac
- RIA in a Box
- AdvisorEngine
- eMoney
- Smartria
12. State-registered investment advisors
13. Estate planners
14. Residential property management companies
Examples of software built specifically for residential property management companies:
- Buildium
- Yardi Breeze
- Appfolio
- TurboTenant
15. Vacation property management companies
16. General contractors
17. Auto mechanic shops
18. Fertility clinics
Examples of software tools built specifically for fertility clinics:
- FertilityEHR (~1,900 visits per month)
- Fertility Pro (~1,000 visits per month)
- Mellowood Medical ideas EMR (~5,300 visits per month)
- ART Compass (~19,000 visits per month)
- Pocket IVF
19. Walk-in medical clinics
20. Radiology centers
Possible subniches:
- Diagnostic radiology (i.e. using X-rays, MRIs, radioactive substances, etc to diagnose medical issues)
- Radiation oncology (i.e. radiation cancer treatment)
21. Chiropractors
22. Nutritionists & dietitians
23. Dermatologists
24. Freight brokerages & logistics companies
25. Car dealerships
26. Boat dealerships
27. Heavy equipment rental companies
28. Doggy daycares & dog hotels
Examples of software built for doggy daycares:
- Kennel Link (~61,000 visits per month)
- DoggieDashboard (~79,000 visits per month)
- PetExec (~1.4 million visit per month)
- Gingr (~4.5 million visits per month)
- Revelation Pets (~138,000 visits per month)
- Pawfinity (~220,000 visits per month)
- PawLoyalty (~6,500 visits per month)
- Pet Manager (~35,000 visits per month)
- Paw Partner (~161,000 visits per month)
- Kennel Connection (~3,700 visits per month)
29. Lumber stores
30. Optometrists
31. Gyms
32. Climbing gyms
33. Machine shops
34. Foundries
35. RV parks & campgrounds
36. Assisted living facilities
Examples of SaaS products developed for assisted living facilities:
- InTouchLink
- ECP (~1.2 million monthly visits)
- PointClickCare Senior Living Software
37. Nursing homes
38. Churches
39. Dog trainers
40. Insurance agencies
41. Mortgage brokers
42. Business brokers
Here are some examples of software products built specifically for business brokers:
43. Farms
Possible subniches:
- Microgreens farms
- Hydroponic farms
- Family farms
44. Real estate GPs
45. CTAs
Commodity trading advisors are basically like investment advisors but instead of helping clients invest in stocks & bonds, they help clients invest in commodities. CTAs are regulated by the CFTC rather than the SEC.
46. Dance studios
47. Prop trading firms
48. Kidney dialysis centers
49. Allergists & immunologists
50. Physical therapists
51. Surgery centers
52. Gynecologists
Examples of software built for gynecologists:
53. Pediatric medical practices
54. Urologists
55. Real estate law firms
56. Criminal defense law firms
57. Civil engineering firms
Examples of software products built for civil engineering firms:
- GeoHECRAS
- GeoHECHMS
- Tekla Tedds
- Civil 3D
- OpenRoads Designer
58. Electrical engineering firms
59. Biomedical engineering firms
60. Architecture firms
Examples of SaaS products built for architects:
- Revit
- ArchiCAD
- Enscape
- Lumion
- Bluebeam
61. Geotechnical engineering firms
62. Real estate development companies
63. Schools
Possible subniches:
- Elementary schools
- Middle schools
- High schools
- Private schools
64. Wholistic financial planners & wealth managers
Examples of software built for financial planners & wealth advisors:
- Income Lab (retirement planning)
- Advisor360
- AdvisorEngine
- Finartis Prospero 365
- FinFolio
- Hanlon Wealth Platform
- MyVest
- Axia Suite
65. Home care agencies
Examples of SaaS products built for home care agencies: