In this article, I’m going to describe 31 different types of businesses that will often pay $10,000 or more for websites.

In general, here’s what a high-ticket website development client looks like:

1. High margin service provider
2. Average customer value of at least $1,000 / year (or per job)
3. At least $100k annual revenue
4. Customers of the client’s industry typically are consumers or small businesses who follow a mostly self-directed process to find a service provider. For example, people may find their veterinarian by searching Google, but they’ll find their surgeon through a recommendation from their doctor.
5. NOT a very general business that few people specifically search for (e.g. general contractor)
6. NOT a business which gets most of its clients via referrals from other businesses (e.g. surgeons get most of their business from other doctors, and mortgage lenders get a lot of their customers as referrals from real estate agents)
7. NOT a franchisee or other business whose marketing is heavily constrained by suppliers (e.g. car dealerships, window replacement contractors, etc)
8. NOT an age-restricted business that Google or Facebook won’t allow you to easily market

You also want to target an industry niche with at least 10,000 different businesses in the U.S. so that you have enough customers.

Here are 31 examples of high-ticket web development niches:

1. Personal injury lawyers

Typical personal injury lawsuits range from a few thousand dollars up to a hundred thousand dollars, and lawyers often take 30% of that as a contingent fee. That means a single customer is HIGHLY valuable for a personal injury lawyer. That in turn means that having a high-performing website and Google presence is critical for personal injury lawyers.

2. Tax attorneys

Tax attorneys help clients who are facing an audit or are being investigated for tax crimes. They may also advise clients with complex tax issues.

Tax attorneys often charge $3-5k for individual tax resolution cases. For business cases, that’s often more like $5-7k. However, it’s not uncommon for cases to run to $10k+.

3. Real estate attorneys

Real estate attorneys advise real estate developers and investors about real estate transactions (e.g. setting up land trusts, reviewing or drafting contracts, and putting together closing documents).

Some states actually require real estate attorneys to close transactions rather than real estate agents. In these states, most real estate attorneys will get most of their work via referrals from real estate agents which means they won’t care as much about their website.

However, in states which DON’T require real estate attorneys to complete transactions, the majority of real estate attorney demand will be from investors (a more lucrative niche). In these states, a decent amount of business will still come from referrals from real estate agents, but there is definitely a benefit to be had from a strong web presence also.

4. Estate planners

Estate planning is a complex topic that people tend to Google a lot of questions about. That means a strong website is a valuable asset for estate planning professionals.

Estate planners might be lawyers, accountants, or finance professionals. They have credentials such as “Chartered trust and estate planner” (CTEP), “Accredited estate planner” (AEP), or “Certified trust and fiduciary advisor” (CTFA).

Here are some of the problems that estate planners help people to solve:

What happens to you wealth as you age?

• If you are a multi-millionaire or billionaire, then you probably won’t consume all the assets you have before you die. In that case, do you want to start giving some of that to your kids, relatives, or friends before you die? If so, how soon do you want to give it to them, keeping in mind any tax consequences?

What happens if you are incapacitated?

• If you are incapacitated and cannot make your own medical decisions, who do you want to make those decisions for you? Do you want to leave any specific instructions for that person (e.g. telling them that you either do or do not want them to pull the plug if you are in a coma for more than 3 months)?
• If you become incapacitated or get dementia, who do you want to make financial decisions on your behalf? Who will be responsible for paying your bills, maintaining your mortgage, selling any real estate on your behalf, overseeing your investments, etc?

What happens after you die?

• Who will take custody of your dependent children if you die before they stop being dependents?
• What will happen to any real estate that you own? Will it be sold? Will it be given to your children or other relatives? How much will go to each person? What if you give half to each of your two children and then one decides they want to sell while the other wants to keep the land?
• What will happen to any stocks or other assets that you own?
• How will your cash assets be distributed?
• Who will inherit certain family heirlooms (e.g. grandma’s wedding ring)?
• What kind of funeral do you want and how will it be paid for? Have you already paid for it in advance?
• What information will your family members need in order to access any bank accounts, life insurance policies, real estate deeds, retirement accounts, and other financial assets after you die?
• How will your family members access your digital assets? E.g. domain names, social media accounts, pictures and videos held in cloud storage, email accounts, etc?

Important keywords for estate planning include:

• will
• last will
• last will and testament
• Preneed guardian designation
• advanced healthcare directive
• health care agent
• durable power of attorney
• durable power of attorney for health care
• probate
• conservator
• living trust
• revocable trust
• irrevocable trust
• qualified personal residence trust (QPRTs)
• testamentary trust
• special needs trust
• joint trust
• marital trust
• bypass trust
• bypass trust
• credit shelter trust
• generation-skipping trust
• spendthrift trust
• Totten trust
• grantor retained annuity trusts (GRATs)
• irrevocable life insurance trust
• life insurance
• letter of instruction
• funeral arrangements
• trust beneficiary
• beneficiary designation
• inheritance
• payable-on-death
• estate tax
• inheritance tax

5. CPA & accounting firms

You might want to focus on accounting firms that specialize in particular ultra-high-ticket ($10,000+) services such as:

• Quality of Earnings (QoE) analyses for search funds and small to medium private equity companies.
• Tax planning services for high net worth individuals.
• Fractional CFO services for angel or VC-backed startups.

6. Residential property managers

Residential property managers are always looking for more clients to manage. Some of those leads will come from relationships with realtors who serve investors. However, a strong online presence can also help bring in clients. Even warm leads from realtors may want to check out a property manager online before committing to using them.

A good property manager website will convey authority, experience, and low risk to investors who trust the property manager with their valuable assets. It will also have content that is clearly tailored to the specific geographic area that the property manager services.

7. Vacation property managers

Remote Airbnb investors need local boots on the ground to manage their Airbnb properties. Vacation rental property managers typically charge anywhere from 10-30% of total rent from each property they manage, which can come out to hundreds or thousands of dollars per month per property.

8. HVAC contractors

A new HVAC system may cost anywhere from $5k to $35k.

HVAC repairs are much less, but they’re still often a couple hundred dollars or more.

9. Asbestos contractors

Asbestos testing typically costs between $200 and $800. The national average is around $500.

The national average cost of a single family house asbestos removal job is about $2,000. Setting up and sealing the area accounts for 60+% of the cost.

If asbestos is found throughout an entire house, the cost will be more.

Also, commercial property asbestos removal will be more expensive.

10. Water & mold damage remediation contractors

These contractors may use several different phrases to describe their services:

• Water damage restoration
• Mold removal
• Mold remediation

11. Pest control businesses

Pest control businesses must be licensed which means they tend to be more serious, larger businesses than something like landscaping.

The annual cost of pest control for a 3-bed, 3-bath single family home is typically around $400-1,000 annually.

A good pest control website will have blog content that addresses common questions about pests particular to the area a company services. Questions such as:

• What kind of bug is this? (Be sure to include lots of well-captioned images that can rank in Google images)
• How to get rid of <type of bug>
• Are <type of bug>s dangerous?

12. Pressure washing businesses

Pressure washing is a high-margin, low-barrier service business.

A good pressure washing website is professional and makes it extremely easy to request a quote and then subsequently book an appointment.

It should be paired with a Google Maps presence and an automated system to follow up with customers to ask if they were satisfied and if they would please leave a review.

13. Soft washing businesses

Soft washing is like pressure washing but with less pressure and more soap. Soft washing is used for cleaning the sides and roofs of houses that would be damaged by pressure washing.

14. Window cleaning businesses

Window cleaning (exterior and/or interior) is often paired with soft-washing to provide an all-in-one house washing package.

However, window cleaning can also be a lucrative stand-alone business, especially for luxury homes and commercial properties.

15. Roofing contractors

A new roof costs thousands of dollars at minimum. The average cost of a new roof in the U.S. is around $10,000.

16. Spray foam insulation contractors

Spray foam insulation contractors install or replace attic insulation. This can cost around $1 per square foot which means a standard single family home will often be a $1-3k job.

17. Residential cleaning companies

A single full-house cleaning for an Airbnb host will typically cost anywhere from $100-400. And an Airbnb host is a good type of customer for a cleaning company because they may host their property 50 times during a year, requiring 50 different cleanings.

Cleaning companies also struggle with staffing. You might consider helping a cleaning company to build a website that also has a recruiting portion that advertises open positions to new cleaners.

Here are some ideas on how you might increase hiring & retention of cleaning staff:

• Offer an affiliate program. Any cleaner who refers another cleaner to be hired gets 10% of the revenue from any job the other cleaner does BUT only up to a maximum of whatever the first cleaner does. So, for example, if Sarah cleans 5 hours this week, and she also referred Bob who cleaned 3 hours and Alice who cleaned 8 hours, then Sarah would get 10% of Bob’s 3 hours of work plus 10% of Alice’s first 5 hours of work. That essentially let’s Sarah leverage her own time and incentivizes her both to work a lot and to recruit other cleaners who will work a lot.
• Offer discounted housing as long as the cleaner works for the company.
• Offer discounted childcare as long as the cleaner works for the company.

You could advertise those things on the recruiting portion of a cleaning company’s website.

18. Hardscaping contractors

Hardscaping contractors build the hard surfaces in a yard (driveways, walkways, patios, decks, sport courts, outdoor pool areas, etc).

These jobs are almost NEVER under $1,000.

19. Irrigation contractors

Irrigation contractors install, maintain, and repair lawn irrigation systems.

20. Pool builders

The cost to build an in-ground pool typically ranges from $10,000 to $100,000.

Indoor pools are much more expensive even than outdoor pools.

21. Water contractors

Water quality contractors may offer a variety of services, including:

• Well building
• Well maintenance
• Well equipment repair
• Well testing
• Water treatment system installation, maintenance, and repair (e.g. carbon filtration, water softening, or reverse osmosis filtration)
• Well pump installation, maintenance, and repair

Water filters also need to be replaced periodically which means you can potentially help your web development clients to set up subscribe-and-save offers to increase their revenue.

22. Kitchen remodeling contractors

Remodeling a kitchen frequently costs over $10,000. That means a kitchen remodeling contractor is willing to pay a lot for a lead (or a website that generates leads).

23. Bathroom remodeling contractors

A typical bathroom remodel will cost somewhere between $2,500 and $15,000.

24. Veterinarians

Veterinarians often undermonetize. You can help them to build a website but you can also help them to add additional service offers such as a subscription to flea and tick medication, a membership that acts sort of like insurance that can only be used at THAT veterinarian, an affiliate program for dog food sales, etc.

25. Fertility doctor

The U.S. population is aging, and people are waiting longer and longer to have kids. That means fertility is an industry experiencing secular growth which means building high-performing websites will be easier.

Fertility is also a high-ticket area. The cost to freeze eggs for example is around $8,000 to $20,000, plus an additional $500-1,000 per year for cold storage.

26. Hormone replacement therapy specialists

Hormone replacement therapy is a medication that contains female hormones, intended to replace the estrogen that a woman’s body stops making during menopause. Hormone therapy is most often used to treat common menopausal symptoms such as hot flashes and vaginal discomfort.

There are two main types of estrogen hormone therapy:

• Systemic hormone therapy (which comes in a pill, skin patch, ring, gel, cream, or spray foam).
• Low-dose vaginal products (which come in the form of a cream, tablet, or vaginal ring).

Estrogen treatments are often paired with progesterone or progestin treatments to provide hormonal balance.

Hormone replacement therapy often costs at least $1,000 per year (including both the insured and uninsured portions of payment) which makes this a high-ticket treatment.

27. Integrative medicine providers

Integrative medicine “integrates” conventional medical care with non-medical care such as aromatherapy, dietary supplements, music therapy, meditation, resilience training, yoga, or animal-assisted therapy.

There are many types of practitioners who may offer some form of care labeled “integrative medicine”, some of which are more legitimate than others. Here are some examples:

• Licensed physicians (high legitimacy)
• Chiropractors (medium legitimacy)
• Psychotherapists (medium legitimacy)
• Acupuncturists (low legitimacy)
• Chinese herbal therapists (low legitimacy)
• Tai chi practitioners (low legitimacy)
• Yoga practitioners (medium legitimacy)
• Massage therapists (medium-low legitimacy)
• Nutritionists (medium legitimacy)
• Chefs / culinary medicine (medium-low legitimacy)

Personally, I don’t like working with people I don’t respect, so I wouldn’t work with low legitimacy practitioners who offered what I consider to be bull**** remedies, but if your moral scruples are more flexible than mine, then those practitioners can be lucrative clients.

The types of clients who pursue integrative medicine tend to be people with complex or chronic conditions, such as:

• Autoimmune diseases
• Headaches and migraines
• Cancer & cancer-related side effects
• Digestive disorders
• Infertility
• Menopausal symptoms (e.g. hot flashes)
• Menstrual issues
• Obesity
• Chronic fatigue
• High blood pressure (hypotension)
• Sleep issues
• Breathing disorders
• Fibromyalgia (a poorly-understood chronic condition that causes trouble sleeping, fatigue, and pain and tenderness throughout the body; it more often affects women than men, and it usually starts in middle age.)
• Chronic pain (e.g. joint pain, Rheumatoid arthritis, Osteoarthritis, chronic back pain)

28. Concierge doctors

A concierge doctor is a personalized medical service provider who usually charges a monthly subscription or retainer fee. The annual cost can be anywhere from $1,500 for basic services to $20,000 for more specialized services.

Most concierge doctors live and work in a relatively wealthy areas or large cities. For example:

• Los Angeles, CA
• Bay area, CA
• King County, WA
• New York City, NY
• Long Island, NY
• New Jersey
• Massachusetts
• Connecticut
• Maryland
• D.C.
• Loudoun County, VA
• Falls Church City, VA
• Arlington County, VA
• Fairfax City, VA
• Alexandria City, VA
• Dallas, TX
• Houston, TX
• Austin, TX
• Denver, CO
• Telluride, CO
• Jackson, WY
• Las Vegas, NV
• Maricopa County, AZ (especially Scottsdale)
• Atlanta, GA
• Palm Beach, FL
• Vero Beach, FL
• Miami, FL
• Boca Raton, FL
• Boca Grande, FL
• Seminole County, FL
• Winter Park, FL
• Collier County, FL
• St. Johns County, FL

29. Dietitians & digestive health doctors

A single consultation with a dietitian can cost $100 or more, and a multi-month package can often cost $1,000.

30. Dermatologists

A single visit to a dermatologist will often cost $100-300 (including both the insured and uninsured amounts). However, skin cancer cases pay more, as do procedures like laser hair removal.

There are a lot of opportunities for dermatologists to rank images in Google images for when people search for things like “red rings on skin” or “white bumps on elbow”.

31. Plastic surgeons & cosmetic doctors

Here are some of the several thousand dollar procedures offered by these doctors:

• Cellulaze (over $5,000)
• Breast augmentation (can be $2k to $20k)
• Facelift ($7-13k)
• Nose job, technically called rhinoplasty (about $5-6k on average)
• Liposuction ($2-10k)

I also want to note that for any of the niches I listed in this article, you can build a high-value offer that includes more than just web development. Possible services might include:

• Website design
• Website build
• Copywriting
• Google My Business (GMB) setup & optimization
• Content marketing (via blog articles)
• Creating automations to text potential customers when the client misses their call, or to text customers after service was rendered to ask if they were satisfied and if they might leave a review on Google.
• Ongoing website maintenance (keeping everything updated, working, secure, and performant)
• SEO (via content & white-hat backlink building)
• Setting up a CRM for the client (or integrating the website with their existing CRM)
• Setting up and running Google ads (Google Search and/or Google Maps)
• Setting up email marketing campaigns
• Ongoing maintenance & operation of email marketing campaigns

If you’re starting a web development agency and want help to launch your business with the right structure & the right offer as quickly as possible, send me an email through the form below.