Want to make viral tweets for a business audience? Here are 24 patterns you can use.
1. Point out a common, obvious mistake
Strip Mall Guy currently has 214.7k followers, and this tweet from a year ago has 1.5 million views.
Gas Biz Guy (just under 40k followers) made this tweet (228k views):
2. Play on people’s fear of “you will own nothing & be happy about it”
Ellie Frost (44.7k followers) posted this tweet (30k likes) over a year ago:
Then, Trung posted a slightly modified version of the tweet several months later, and it also went viral (he currently has 689k followers, and the tweet had 2.3 million impressions):
3. Talk about a current or upcoming financial or business crisis
David Sacks currently has just under 785k followers, and this tweet got 2.9 million impressions:
Carried No Interest (14.5k followers) made this post on a pending decline in the financial industry (49k views):
And another post from a day earlier got 98k views:
4. Talk about boomers building wealth at the expense of younger generations
LaVonne Idlette (19.2k followers) made this tweet (59k likes):
5. Preach that you can have a 9-5 and also invest or have a side hustle
Porsha (less than 10k followers) posted this tweet (23k likes):
6. Make fun of real estate agents
Emily June has 53k followers, but this tweet from 6 months ago has 2.5 million views:
Prozac Princess only has 3,377 followers, but her tweet from 1.5 years ago has 107k likes:
7. Admit to not being self-made (genuinely or as a joke)
Nick Huber currently has under 350k followers, and this tweet from over a year ago has 855k views:
Here are more examples:
8. Talk about tax loopholes
Ankur Nagpal has 79k followers, but this tweet from over 6 months ago has 1.7 million views:
9. Talk about going back to the office being unjustified
Emily Freeman has 83.3k followers, but this tweet from 2.5 years ago has 66k likes:
San Viva has fewer than 2500 followers, but this tweet from almost 2 years ago has 88k likes:
10. Talk about tattoos not holding you back in business
Carrie has 24.5k followers, but this tweet from 1.5 years ago has 37k likes:
11. Talk about building, investing in, or making money from taboo businesses
Shaan Puri (391.6k followers) posted this tweet (829k views):
Several months earlier, he also posted this (3.5 million views):
Gas Biz Guy (under 40k followers) made this tweet (105k views):
12. Talk about replacing Americans with foreign workers or AI
Marshall Haas has fewer than 35k followers, but his post about a dentist hiring a Philippino receptionist got 3.5 million views:
Nick Huber also had a viral post with 1.5 million views:
13. Offer a business opportunity (job, exclusive networking opportunity, etc)
Another of his tweets implicitly offers an opportunity to join an MFM poker event:
Additionally, one of the taboo tweets we looked at earlier is also offering an opportunity:
14. Tell people they don’t need to be smart to get rich
Nick Huber (347.9k followers) got 954k views for his thread explaining this stance:
15. Give a list of signs that someone is a winner
Everyone wants to know whether they fit a definition of a winner. This will work especially well if the definition is attainable:
We already saw another example as well:
16. If you’re perceived as an expert, give a list of tips & recommendations
Shaan (391.6k followers) posted this tweet (1.1 million views):
17. Say what people normally don’t admit
Shaan Puri said he got greedy.
He also said he wanted to copy someone else’s website.
And he admitted to hiring a family chef (which is a braggodocious statement that most people wouldn’t talk about):
Nick Huber said it’s a worthwhile investment for rich people to spend money on private jets (this also has the secondary benefit of being environmentally controversial):
18. Describe a relatable frustration
Here’s another example of a frustrating situation that is used to give business advice:
19. Ruffle feathers by calling an entire industry or a common business practice a scam
Nick Huber got 1.4 million views by calling vehicle safety ratings a scam.
20. State controversial beliefs or predictions
21. I’m an {impressive person} who looked at {tons of data} and found {THIS}
Carried No Interest (14.5k followers) got 125k views on his tweet following this pattern:
22. Reveal under the hood of a business (or point out a weird business that shouldn’t exist)
Gas Biz Guy made another viral tweet about why a business failed:
Strip Mall guy (just under 215k followers) posted a tweet (4.5 million views) about a business that seemingly shouldn’t exist:
He also posted another viral tweet looking under the hood of a failing business:
23. I just bought/sold a company
24. Humble brag about interacting with rich people
Aleksey (20k followers) posted a tweet about sitting next to a rich person on a plane, and it got 1 million views:
If you enjoyed this article, you might also want to check out this article on high-performing business & finance Youtube hooks.