1. knowyourmeme.com
Knowyourmeme.com is a website targeting the niche market of meme-loving internet geeks. The site explains the origins of memes, shows the internet trends of the day, and provides internet culture news articles such as what new emojis are supported by Discord.
The site gets over 18 million monthly visits (29.7% from the U.S.) and is owned by Literally Media. The website gets 73% of its traffic from Google Search and essentially all of its traffic is free from one source or another (social media, referrals, search, direct, etc). The website generates revenue for the company through ads.
2. artofmanliness.com
This blog targets the niche market of young men who are still figuring out how to become the man they want to be (whether that means choosing a beard style, choosing a natural deodorant that works for smelly armpits, or how to approach business like a Spartan warrior).
The website got 4.615 million visits in October, 2022 with over 65% coming from the high-value U.S., Canadian, and U.K. markets. The niche is so broad that the company can and does monetize through affiliate sales to almost any product for men, from shaving equipment to lock pick training kits. The site also generates ad revenue.
The site gets a lot of free distribution from Google Search rankings for queries such as “how to quit porn”. Overall, 45.4% of traffic comes from organic search, 6.2% comes from social media, 1.37% comes from referrals, and less than 1% comes from paid search or display ads. The remainder comes from direct traffic (i.e. a user typing the url directly into their browser) and email.
3. coincollecting.com
This blog targets the niche market of coin collectors. Collectors of any type are usually great niche markets since they have a well-defined shared interest and are usually willing to spend money to buy the type of things they collect.
The website gets over 200,000 monthly visits (over 85% from the U.S.) and sells pdf guides on how to value different types of coins (e.g. “Wheat Penny Value Guide” for $2.99). Additionally, the site monetizes with ads and has some sort of relationship with coinsforsale.com (a collectable coin marketplace that may be owned by the same company as coincollecting.com).
4. chess.com
This site allows you to play chess online for free and received 170 million visits this month (25.3% from the U.S., 5.7% from India, 4.6% from the U.K, 4.1% from Canada, and the remainder from all over the world). The company makes money through ads and premium lessons.
5. autismparentingmagazine.com
This digital magazine targets the niche market of parents of autistic children. The site gets 509,000 monthly visits with about 75% from the US, UK, Australia, or Canada. Organic search generates 80% of site traffic. The magazine makes money by selling individual issues or by selling subscriptions for $2-5/month.
6. offgridworld.com
This information blog targets the niche market of people who want to live off the grid. The site gets 166,000 monthly visits with 66% from the U.S. and Canada. The site is monetized with affiliate links, ads, and marketing newsletters.
7. gardeningknowhow.com
This informational blog targets people with a gardening hobby (especially people just getting into gardening). The site gets over 7.5 million monthly visits with over 87% coming from wealthy, English-speaking countries like the U.S., U.K., Canada, and Australia.
8. incomeschool.com
Income School is a business with both a website and a Youtube channel that both target the niche market of bloggers. The company provides free content about how to build a blog and then monetizes with a paid (multi-hundred dollar per year) subscription to a community of other bloggers and a set of premium courses. The company also sells a custom WordPress theme called Acabado. Last month, the website had 179,000 visits with 39% of that coming from the U.S.
9. flowhaven.com
Flowhaven is a startup targeting the niche market of companies that sell brand licenses. In particular, Flowhaven offers a licensing management software that simplifies and manages the workflows and contracts involved with licensing brands to merchandising companies (e.g. Angry Birds licensing their brand to plushie makers).
10. licenseglobal.com
This B2B media company targets the niche market of brand licensing professionals. The site received over 109,000 visits last month with 46% of that traffic coming from the U.S.
11. biblestudytools.com
This website targets the niche market of devout Christians and gets almost 12.8 million monthly visits. The site hosts the Bible with over 100 translations along with blog articles, sermons, audio books, trivia, and more that all revolve around the Bible. The site is monetized through ads as well as a paid ($49.99/year) subscription to “PLUS” content.
12. dndbeyond.com
Dndbeyond.com targets the niche audience of D&D (Dungeons & Dragons game) players. The site (owned by Wizards of the Coast LLC) allows users to create and manage their characters online and keep track of their character’s abilities and campaigns. The site also has a marketplace that sells D&D info products (e.g. dungeon master guides).
The site generated 15.4 million visits last month (58.9% from the U.S. and other wealthy English-speaking countries).
13. valleyvet.com
Valleyvet.com is an online store for pet and veterinary supplies. The website generated 627,000 visits last month with 97% of that traffic coming from the U.S. Organic search generated 41.4% of traffic, paid search generated 26.4%, and organic social and referrals generated less than 4% combined.
14. dentistrytoday.com
This B2B media company targets the niche market of dentists and other dentistry industry professionals. The site generated 220,000 visits last month with over 66% coming from the U.S., Canada, Australia, and the U.K. Traffic primarily comes from organic search (81.2%) with paid search and display ad traffic both constituting less than 1% of traffic.
15. cleverhandymen.com
This blog targets the niche market of handymen, plumbers, and other professional tradesmen that work with their hands. The site generated 117,000 visits last month (59% from the U.S.).
16. cleverhiker.com
Cleverhiker.com is a blog business that targets the niche audience of hikers, backpackers, and campers. Like most blogs, the site is monetized through ads and affiliate links. The site generated 613,500 visits last month with over 68% coming from the U.S. and Canada.
17. mechanicalkeyboards.com
This online store sells mechanical computer keyboards and parts such as switches and keycaps. The site had 578,000 visits last month with over 71% of that traffic from the U.S., Canada, Australia, the U.K., and Germany.
For more niche business ideas, check out these 17 niche finance blogs, these 17 niche B2B food industry blogs, or these 41 niche music websites that get over 1 million visits per month.
Also, a great way to find more examples of online companies with niche markets is to Google weird questions and scroll down the results page until you come to a multi-word URL that you don’t recognize. Try questions that revolve around a particular hobby, sport, religion, chronic illness, type of pet, type of food, type of job, industry, or product. That doesn’t always work, but it frequently does. Once you find an promising website, you can check how much web traffic it gets (and from what countries) using Similarweb.