Niche blogs can be very profitable businesses, and finance blogs are among the most lucrative. Here are 17 examples of real finance blogs to inspire you to create your own blog business.
| Website | Description | Traffic (Monthly Visits) | Highest Traffic Countries | Top Non-Branded Organic Search Terms | |
| 1 | walletburst.com | Articles and tools (e.g. FIRE calculator, savings rate calculator) for personal finance. | 450,000 | USA (60%) UK (7%) Canada (6%) | “coast fire calculator” “coast fire” “coastfire calculator” “fire calculator” “fat fire calculator” |
| 2 | magnifymoney.com | Bank and investing product review articles. | 172,000 | USA (87%) Canada (2%) UK (2%) | “best money market rates” “best no penalty cd rates” “hysa bonus offers” “money market account high yield” “checking account bonus offers” |
| 3 | financialmentor.com | Personal finance blog. | 168,000 | USA (63%) Canada (10%) South Africa (5%) | “present value of annuity calculator” “pva calculator” “pv of annuity calculator” “pv annuity calculator” |
| 4 | moneychimp.com | Articles and interactive features explaining investing and personal finance. Examples: – “Investing 101” – “How to read an annual report” – “Monte Carlo retirement planning” | 554,000 | USA (49%) Spain (6%) Canada (6%) | “compound interest calculator” “calculadora interes compuesto” “calculadora de interes compuesto” |
| 5 | wallstreetmojo.com | Articles centered around investment banking, finance modeling, and excel. | 3.60 Million | USA (26%) India (15%) Philippines (5%) | “price elasticity of demand” “standard normal table” “how to enable macros in excel” “sensitivity analysis excel” “bond price formula” |
| 6 | wallstreetoasis.com | Financial modeling and interview skills. | 2.09 Million | USA (53%) UK (13%) Canada (4%) | “case in point pdf” |
| 7 | moneysense.ca | Digital finance magazine. | 530,000 | Canada (87%) USA (7%) India (1%) | “tfsa contribution limit calculator” “tfsa contribution room calculator” “canadian credit cards with no foreign transaction fees” “best travel credit card canada” |
| 8 | moneyunder30.com | Credit card and bank account review articles along with miscellaneous other personal finance articles. | 835,000 | USA (70%) Canada (6%) UK (4%) | “fire calculator” “pokemon cards” “find coupon” |
| 9 | mymoneyblog.com | Personal finance and investing blog. | 177,000 | USA (92%) India (2%) Canada (1%) | “vanguard cash deposit” “warren buffet interview 2022” “i bond rate november 2022” |
| 10 | moneycrashers.com | Personal finance blog run by Money Crashers, LLC. | 1.28 Million | USA (73%) Canada (3%) India (3%) | “best stocks to buy now” “top hedge funds” “best checking account offers” “typical thailand rental housing” “best places to sell clothes online” |
| 11 | investorplace.com | Investing blog with moderately sensationalized headlines targeting unsophisticated investors. | 4.55 Million | USA (78%) Canada (4%) UK (2%) | “sofi stock” “nio stock” “rumble stock” “intel stock” “gme” |
| 12 | iwillteachyoutoberich.com | Website by best-selling author Ramit Sethi. More self-help than finance. | 569,000 | USA (54%) India (6%) Canada (5%) | “”ramit sethi” “ramit sethi blog” “why am i so lazy” |
| 13 | hustlermoneyblog.com | Articles on the “best” bank bonuses and promotions. | 264,000 | USA (94%) India (1%) Canada (1%) | “amazon discover promo” “citibank vs ally” “publix gift card deals” |
| 14 | nerdwallet.com | Articles to find the best credit cards (and some other finance topics as well). | 24.51 Million | USA (86%) Canada (2%) UK (2%) | “high yield savings account” “tax brackets 2022” “cost of living calculator” “best credit cards” |
| 15 | investopedia.com | Online finance encyclopedia. | 57.03 Million | USA (43%) India (8%) UK (6%) | “swot analysis” “roth ira” “sharpe ratio” “ebitda” |
| 16 | zacks.com | Stock-focused investment research. | 3.20 Million | USA (73%) Canada (3%) Germany (3%) | *Top 5 organic terms are all branded |
| 17 | bankbonus.com | Review articles for banks and credit unions. | 555,000 | USA (90%) Canada (2%) Lithuania (2%) | “capital one promo code” “capital one savings promo code” “capital one checking account bonus” “capital one savings account promo code” “ufb direct promo code” |
Bonus Blog: budgetsaresexy.com
Budgetsaresexy.com only brought in 80,000 visits in October, 2022, but I think it deserves a special mention because it capitalizes on the growing FIRE (financial independence & retire early) trend and has more than doubled its website traffic since May (see chart below).
The traffic is 66% from the USA, 7% from Canada, and 7% from the UK. Top non-branded organic search terms include:
- “buy it for life”
- “j money budgets”
- “can i transfer stock into a utma account”
- “do you count guns in your net worth”
- “rent out a room in a mansion”
I predict this site will have a 100,000 visit month by April, 2023.