14 Examples of Niche Industry Blogs

Written by Ricky Nave in Media & Content Businesses

Niche, industry-specific blogs punch far above their weight in terms of revenue per website visitor. The reason is that these blogs are read by professional decision-makers in those niche industries, and marketers which want to sell products or services to businesses in those industries need to reach those highly-specific audiences of decision-makers. In this article, I list 14 examples of niche industry blogs.

1. confectionerynews.com

This blog focuses on daily news in the confectionery (candy) industry. Last month, the site received 81,600 visits (26.5% from the U.S. and 16.7% from the U.K.).

2. socialmediatoday.com

This blog covers news and trends in social media, for an audience of content creators, advertisers, and other social media professionals. The site received 1.20 million visits last month (29.9% from the U.S. and 7.8% from the U.K.).

The company monetizes through lead gen (via sign up forms for free webinars), sponsored posts about the sponsoring company, paid press releases, and ads. Press releases cost $239-269 each.

3. ipwatchdog.com

This blog focuses on the business, policy, and substance of patents and other forms of intellectual property. IP lawyers are some of the highest paid lawyers, so this blog will have a very high-value audience. The blog is monetized in several ways:

  • Selling a 50+ hour video course on patent law for new attorneys for $1995
  • An IP job board where a job listing can be posted for 60 days for $199
  • Selling event sponsorships (with lead-gen opportunities from event registrants)

The site received over 143,000 visits (58.6% from the U.S.) during the month of October, 2022.

4. hedgeweek.com

This hedge fund news blog received 81,600 visits last month (33.7% from the U.S. and 26.1% from the U.K.) with top organic non-branded search terms including “crypto hedge fund europe”, “investment vehicle offshore”, “crypto hedge fund by aum”, and “scion asset management”.

The site uses free webinar sign up forms to collect data of hedge fund industry professionals (likely sold as lead gen to fund managers and service providers). Additionally, the site is monetized through:

5. privateequitywire.co.uk

Owned by the same company as hedgeweek, Private Equity Wire is a blog focusing on the institutional private equity industry. The site received 84,900 visits last month (33.5% from the U.K. and 30.9% from the U.S.)

Top non-branded organic search terms last month included “vistaar finance warburg pincus”, “atlantic business international owner”, “private equity”, “plural vc”, and “clearlake concert golf”. Monetization methods for the site are similar to those on its sister blog hedgeweek.com.

6. insurancejournal.com

This blog features business news for the property & casualty insurance industry. Last month, the site received 310,000 visits (over 80% from the U.S.), and the site also runs a newsletter with 100,000 subscribers.

The site is monetized with ads, a job board, a business directory, and sponsors (e.g. links to “carriermanagement.com” and “mynewmarkets.com” are anchored to the top of each page of the website).

7. journalofaccountancy

This blog for accounting professionals received 574,000 visits last month (66% from the U.S.). The site is monetized with advertising, a vendor (business) directory, and lead gen through forms that gate free downloadable reports.

8. wastedive.com

This blog provides news and analysis for waste and recycling executives. The site received 74,900 visits last month (74% from the U.S.).

The site is monetized through paid press releases ($239-269 each) and advertising.

9. constructiondive.com

This blog has news and analysis for the construction industry. The site received 200,000 visits last month (82% from the U.S.). This website is owned by the same company as wastedive.com, and monetization is done the same way.

10. mining.com

This blog covers the global mining industry, and last month the site generated 1.14 million visits. The site is monetized with ads, a partnership (either affiliate links or some other type of monetized relationship) with edumine courses, a job board, and a “buyer’s guide” which is really just a place for companies to advertise their mining-related products and services with short posts.

11. dailycoffeenews.com

This blog covering coffee industry news generated 154,000 visits last month. The site is monetized with ads and a job board running on a separate url (coffeeindustryjobs.com).

However, there are some obvious opportunities I see to enhance the blog’s monetization:

  • The site has product posts, but doesn’t appear to use affiliate links.
  • The site has a form to allow free submission of press releases rather than charging for press releases like some of the other niche industry blogs on this list.
  • The site has a calendar of industry events but doesn’t appear to encourage vendors to pay to add free, form-gated webinars that could be used as a form of lead-gen.

12. sportbusiness.com

This blog covers sports business news and generated 141,000 visits last month (31% from the U.K. and 17.5% from the U.S.).

The site is monetized with a paid database of sports’ sponsorship deal data and various other data and analytics products around the sponsorship markets. The site also runs ads and offers consulting.

13. adweek.com

This blog covers the advertising and media industry. Site traffic last month was 2.20 million (59% from the U.S.). This blog is actually the digital companion of the Ad Week magazine which was first published in 1979.

14. bevnet.com

This beverage industry blog generated 245,000 visits last month (70% from the U.S.). The blog is monetized in several ways:

  • A job board
  • A buyer’s guide (i.e. a directory of industry vendors)
  • A marketplace of vendors (which seems basically the same as the buyer’s guide but with a different interface)
  • Selling BevNET-hosted live events (e.g. there is a Live Winter 2022 2-day event in California where tickets are listed for $1,399)
  • Selling event sponsorships
  • Selling a subscription membership called “Insider” that gets you discounts on live events, free virtual events, and networking opportunities
  • Advertising

For a blog this size, the monetization is very impressive.

Ricky Nave

In college, Ricky studied physics & math, won a prestigious research competition hosted by Oak Ridge National Laboratory, started several small businesses including an energy chewing gum business and a computer repair business, and graduated with a thesis in algebraic topology. After graduating, Ricky attended grad school at Duke University in the mathematics PhD program where he worked on quantum algorithms & non-Euclidean geometry models for flexible proteins. He also worked in cybersecurity at Los Alamos during this time before eventually dropping out of grad school to join a startup working on formal semantic modeling for legal documents. Finally, he left that startup to start his own in the finance & crypto space. Now, he helps entrepreneurs pay less capital gains tax.

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